Join the future of news

We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

About Our Team

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

Why This Role Matters

 

The Washington Post is seeking an Engagement Marketing Lead who will deepen customer engagement, strengthen adoption of our growing portfolio of subscription products, and increase customer lifetime value. This role shapes the end-to-end subscriber experience by designing omnichannel personalized programs and campaigns that help customers discover and use the full breadth of Post offerings.

Reporting to the Manager of Subscriber Engagement, you will promote content, product capabilities, and subscription benefits that create sustained value for customers across platforms. You will lead engagement strategy and execution across owned channels while partnering closely with Product, Engineering, Analytics, and Brand to drive meaningful improvements in customer activation and ongoing usage.

This role is based in our Washington, D.C., office.

What Motivates You

You support The Post’s mission to deliver world-class journalism while expanding global reach and influence

You drive data-informed marketing strategies that improve activation, usage, and long-term retention

You thrive in collaborative environments that value initiative, clarity, and continuous improvement

You enjoy leading fast-paced, cross-platform programs that enhance the customer experience and fuel business growth

How You’ll Support the MissionStrategic Engagement and Customer Value

Develop and execute lifecycle strategies that increase retention by strengthening engagement across app, site, newsletters, and subscription benefits

Shape approaches that serve multiple customer audiences across Subscriptions and Flexible Access

Promote adoption of product features, capabilities, and upsell/cross-sell opportunities that support long-term subscriber value

Design and manage integrated engagement campaigns across email, onsite surfaces, in-app messages, and push notifications

Build subscriber journeys across onboarding, education, loyalty, and renewal

Maintain playbooks for onboarding, benefits education, product adoption, and re-engagement to support scalable execution

Partner with Brand, Product, Engineering, and News to deliver initiatives aligned with business goals and the customer experience

Performance, Experimentation, and Insights

Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs

Translate customer behavior into insights that guide strategy and experimentation

Use A/B and multivariate testing to refine segmentation, messaging, channel sequencing, and timing

Identify friction points in the subscriber experience and collaborate across teams to improve activation, engagement, and retention

Partner with Analytics and Data Engineering to refine data inputs, audience definitions, and targeting models

Executional Excellence and Operations

Develop clear creative and technical briefs that guide asset production

Lead QA and auditing to uphold accuracy and consistency across all touchpoints

Document processes and improve operational workflows to support scalable, repeatable delivery

Use customer signals and feedback—partnering with Customer Care and Support—to inform proactive engagement strategies and feature improvements

The Skills and Experience You Bring

6–8 years of experience in digital, growth, or subscription marketing with expertise in customer engagement, activation, or habit formation

Hands-on experience with MarTech platforms (e.g., Iterable) and familiarity with customer data systems and e-commerce platforms

Proficiency with analytics tools such as Tableau, Looker, and Google Analytics

Ability to evaluate performance, interpret testing outcomes, and guide decisions with data

Strong communication and project management skills with experience influencing cross-functional partners

  Collaboration makes us stronger. That’s why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

Competitive medical, dental and vision coverage

Company-paid pension and 401(k) match

Three weeks of vacation and up to three weeks of paid sick leave

Nine paid holidays and two personal days

20 weeks paid parental leave for any new parent

Robust mental health resources

Backup care and caregiver concierge services

Gender affirming services

Pet insurance

Free Post digital subscription

Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:

$85,100 - $127,700 Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

Your story awaits. Apply today!

Learn more about The Post at careers.washingtonpost.com.