Welcome page Returning Candidate? Log back in! Ecommerce Content Manager Primary Job Location : Location CA-ON-Greater Toronto Area Posted Date 13 hours ago(1/11/2026 8:53 PM) Job Family Marketing Job Type Full Time Hours of Work Monday to Friday (normal operating hours) Job Description

ECommerce Content Manager 

 

We’re a naan traditional company…

 

Summary

 

The Ecommerce Content Manager is responsible for leading digital merchandising, digital shelf optimization, and content excellence across retailer ecommerce environments. 

 

What FGF Offers:

FGF believes in Home Grown Talent, accelerated career growth with leadership training.  Unleashing Your Potential Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending accountRRSP matching programTuition reimbursementDiscount program that covers almost everything under the sun - Restaurants, gyms, shopping etc. PRIMARY RESPONSIBILITIES:

Digital Shelf Optimization & Content Strategy

Lead digital shelf optimization strategy across all brands, improving conversion, discoverability, and search performance using SEO and GEO best practicesOwn and continuously evolve data-driven content strategies across ecommerce and omnichannel retailersConduct regular digital shelf audits and maintain reporting dashboards to track performance and identify optimization opportunities

Content Syndication, PIM & Platform Excellence

Lead content syndication and Product Information Management (PIM) capabilities, including platforms such as SalsifyPartner with U.S. and cross-regional teams to ensure accurate, complete, and optimized product content across retailer platformsTest and pilot new tools and technologies to improve efficiency, accuracy, and scalability

Agentic Commerce & AI-Driven Optimization

Pilot and scale AI-driven content optimization strategies to improve product visibility and search ranking within AI-powered and agent-driven commerce environmentsOptimize retailer PDPs and structured content feeds to support commerce agents, recommendation engines, and emerging retailer capabilities

Retailer PDP, Promotions & Merchandising Execution

Own retailer PDP quality and execution including titles, imagery, copy, attributes, and enhanced contentPlan and execute merchandise-driven promotions in partnership with Brand, Sales, and Retail Media teamsLead quarterly and seasonal merchandising planning and execution

 

Enablement, Insights & Cross-Functional Leadership

Develop enablement tools and resources (e.g., Retail Readiness Playbooks, GTM trackers, newsletters) to upskill cross-functional teams on ecommerce best practicesAct as the subject-matter expert for digital shelf, content, and merchandising capabilitiesPartner cross-functionally with Brand, Sales, Shopper Marketing, Retail Media, and external partners to drive alignment and executionChampion a customer-first mindset focused on clarity, relevance, and ease of shopping

 

REQUIREMENTS:

Bachelor’s degree in Marketing, Business, or a related field3–5+ years of experience in ecommerce content, digital merchandising, or digital marketingProven experience leading digital shelf optimization initiatives that drive measurable improvements in conversion and discoverabilityHands-on experience with content syndication and PIM platforms (e.g., Salsify)Strong understanding of SEO, GEO, and AI-influenced search and shopping behaviorsDemonstrated ability to use data, dashboards, and experimentation to inform decisionsExperience developing enablement tools and influencing cross-functional teamsAbility to operate in fast-paced, evolving environments with changing prioritiesStrong written communication, attention to detail, and merchandising sensibilityProficiency in Microsoft Office; ecommerce, analytics, and retailer tools are an assetSome travel required (up to 10–15%)Role requires 3 days per week on-site 

What is the recipe for a great career at FGF?

Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.
 

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills.  Please keep in mind that other duties may be added or this description may be amended at any time.


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