Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered.

Work Locations:  Dallas, TX or Bothell, WA or Atlanta, GA

Role Overview:

The Lead, End-to-End Digital Performance is responsible for overseeing the health of the entire digital sales funnel. The ideal candidate will have strong business acumen, a background in analytics, and experience in digital campaign implementation and optimization. This role will monitor key funnel metrics, identify risks and opportunities for improvement, and clearly communicate insights to a diverse cross-functional team.

Key Responsibilities:

Analyze complex datasets and present actionable insights during weekly cross-functional calls

Coordinate with partners to address funnel issues and identify optimization opportunities

Benchmark AT&T’s digital performance against industry standards and internal goals, and implement data standardization best practices

Qualifications:

Preferred

Bachelor’s degree in Business, Marketing, Analytics or related field

5+ years of experience in digital marketing or go-to-market (GTM) execution

Advanced proficiency in SQL, Snowflake, Python, Power BI, and Tableau

Strong ability to synthesize data and deliver actionable recommendations

Skilled in tailoring communications for diverse, cross-functional audiences

Experience collaborating with cross-functional teams

Familiarity with content and campaign performance tools

Experience in digital technology delivery

Background in telecom, digital media, or subscription-based models

Experience with tagging implementation and analytics, such as Adobe, Quantum Metrics and Google Analytics

Desired:

Demonstrated success in end-to-end performance management

Experience presenting executive-level reports

Skilled in aligning operations across multiple execution channels

Key Traits:

Strategic, data-driven decision-maker with advanced business acumen

Results-oriented professional with strong attention to detail

Collaborative and reliable team contributor

Clear and effective communicator with a focus on execution

Our E2E Digital Performance Lead –Lead Digital Customer Growth earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-81866-1 Date posted 09/04/2025