Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  Dallas, TX or Bothell, WA

Role Overview:

The Lead, End-to-End Digital Performance will be responsible for enabling aligned campaign performance from offer strategy through digital purchase. Reporting into the Associate Director of End-to-End Performance, this role is responsible for day-to-day execution of campaign and offer plans, ensuring tactical alignment across product, content, and execution teams. This individual will track KPIs, optimize plan performance, and help connect tactical outcomes back to broader Go-To-Market (GTM) strategies.

Key Responsibilities:

Support the day-to-day execution of digital GTM initiatives across channels.Translate campaign strategies into coordinated tactical plans.Monitor performance KPIs and recommend optimizations.Partners across product, content, and analytics teams to support alignment.Maintain consistent delivery across digital customer journeys.

Qualifications:

Preferred

Bachelor’s degree in business, Marketing, or a related field.5+ years of experience in digital marketing or GTM execution.Experience working across cross-functional delivery teams.Ability to synthesize data and make actionable recommendations.Experience in telecom, digital media, or subscription models.Familiarity with content and campaign performance tools.

Desired:

Delivery of consistent, high-quality digital campaign execution.Improved conversion rates and GTM performance tracking.Operational alignment across execution channels.

Key Traits:

Results-oriented and detail-focused.Collaborative and dependable team player.Clear communicator with an execution mindset.

Our E2E Digital Performance Lead –Lead Digital Customer Growth earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond what state and local law require may be available but is unprotectedAdoption ReimbursementDisability Benefits (short term and long term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident hospital indemnity/group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-72108-1 Date posted 07/10/2025