Job Description

As E-commerce Manager you are responsible for the sales performance, customer experience, and the overall profitability of digital channels of Korea and South East Asia. In this role, you lead the e-commerce, marketing teams in Korea and collaborate closely with merchandising and marketing colleagues with South East Asia responsibility. You conduct the strategic planning and all operational as well as commercial activities.

The E-commerce Manager of KR/SEA reports to the Country Manager of KR/SEA based in Seoul, Korea.

What you will do:

Develop and execute the digital sales strategy for the KR/SEA channels aligned with & Other Stories overall goals and brand vision.Enhance the online shopping experience, focusing on customer retention and improving site functionality, garment rotation, and overall visibility.Strive to constantly optimize the customer offer by driving customer-, web-, digital media- and sales analysis and taking actions accordingly.Collaborate with local e-commerce, marketing and merchandising teams to build a locally relevant strategy ensuring business growth, supporting the customer journey from A-Z, e.g. brand awareness, customer acquisition, engagement and conversion in all communication channels.Drive operational improvements, adopting new technologies and practices to maintain competitiveness in the your market(s).Manage the online channel(s) budget and P&L, ensuring financial targets are met.Lead and develop the E-commerce and Marketing colleagues guiding recruitment, performance management, and career growth while fostering a people-first culture.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

Proven leadership in e-commerce with at least 7 years experience, preferably within fashion or retail, and extensive knowledge of the Korean market.Strong knowledge of digital marketing channels (SEO, PPC, Paid Social, Programmatic) and local APAC platforms.Demonstrated ability to lead teams, set strategic goals, and drive execution.Strong data analysis skills to inform decisions and optimize performance.Excellent communication and project management abilities, with experience working across teams.Passion for digital sales, fashion, and constant improvement.Commercial as well as strategic mind-set and understanding of forward planning and creative solutions with a customer focus.Fluency in English and Korean.

Additional Information

This is a full-time position based in our Seoul office

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

H&M Group staff discountFlexible work arrangementsCelebration of Long Service AwardHIP - H&M Incentive Program for Long service employeeChildcare / Family Care LeaveHealth checkupWellness benefit Paid leave / Sick leaveVolunteer benefit

Inclusion & Diversity

At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process. 

& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear – all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.

In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office, as and when required. While remote working is an integral part of our part of our offer, occasional office presence will be required to foster strong collaborations and team work.

Please upload an English CV.

Please note this position is offered on a local contract, therefore you should have the legal right to work in South Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!