Overview At SCA Health, we believe health care is about people – the patients we serve, the physicians we support and the teammates who push us forward. Behind every successful facility, procedure or innovation is a team of 15,000+ professionals working together, learning from each other and living out the mission, vision and values that define our organization. As part of Optum, SCA Health is redefining specialty care by developing more accessible, patient-centered practice solutions for a network of more than 370 ambulatory surgical centers, over 400 specialty physician practice clinics and numerous labs and surgical hospitals. Our work spans a broad spectrum of services, all designed to support physicians, health systems and employers in delivering efficient, value-based care to patients without compromising quality or autonomy. What sets SCA Health apart isn’t just what we do, it’s how we do it. Each decision we make is rooted in seven core values: + Clinical quality + Integrity + Service excellence + Teamwork + Accountability + Continuous improvement + Inclusion Our values aren’t empty words – they inform our attitudes, actions and culture. At SCA Health, your work directly impacts patients, physicians and communities. Here, you’ll find opportunities to build your career alongside a team that values your expertise, invests in your success, and shares a common mission to care for patients, serve physicians and improve health care in America. At SCA Health, we offer a comprehensive benefits package to support your health, well-being, and financial future. Our offerings include medical, dental, and vision coverage, 401k plan with company match, paid time off, life and disability insurance, and more. Please visit, https://careers.sca.health/why-sca, to learn more about our benefits. Your ideas should inspire change. If you join our team, they will. Responsibilities The Director of Digital Marketing is a senior leader within the Marketing Strategy lane within the enterprise Marketing team (MCCE), which includes Marketing, Communications, Creative & Events. This role is responsible for the strategy, performance, roadmap, and visibility of SCA Health’s enterprise digital marketing ecosystem. This includes the corporate website, 300+ facility websites, SEO, paid media, online reputation management (ORM), collateral ordering system, digital analytics, and account management support for our ASC facilities. This leader sets the short and long-term digital vision, oversees a team of three, and ensures that all digital initiatives are aligned with business priorities, compliant with brand, legal, accessibility & regulatory standards, and socialized effectively across the enterprise. Responsibilities Digital Strategy & Leadership + Create and communicate the strategic vision for SCA Health’s digital ecosystem, ensuring alignment with enterprise growth strategies. + Lead, mentor, and develop a team of three digital professionals; establish clear goals, priorities, and growth plans. + Build scalable governance for 300+ facility websites, ensuring consistency, accessibility (WCAG), compliance, clinical accuracy, and brand, legal & regulatory alignment. + Foster cross-training and a learning environment that strengthens digital depth across the team. + Treat the Digital Marketing function as a business within the business — demonstrating ownership, accountability, and financial stewardship. + Maintain regular, structured interaction with teammates and key partners, ensuring visibility, clarity, and alignment. + Own the strategy and performance of the corporate and facility websites. + Lead major website enhancements, migrations, and functionality rollouts in partnership with IT, Compliance, Legal, and Clinical teams. + Drive strategy for digital patient conversion funnel and continuously optimize for speed, usability, measurement and accessibility. + Develop and manage an integrated search and performance media strategy. + Cultivate strong, collaborative partnerships with vendors/agencies through clear governance, performance standards, and accountability to ensure consistent quality, compliance, and operational excellence across all engagements. + Lead strategy for online reputation management (ratings, reviews, profiles) and governance across 200+ facilities. + Oversee “trusted advisor” model for facility support, including standardized intake, SLAs, templates, and playbooks. + Ensure facilities receive high-quality marketing support aligned with operational and clinical priorities. + Oversee the ordering platform, ensuring template consistency, version control, and efficient resource deployment. + Define KPIs, partner with data team to build dashboards, and measurement frameworks to track performance across all digital channels. + Promote a strong test-and-learn culture, using data to drive decisions, optimize spend, and influence strategy. + Present digital strategy and performance results, insights, and recommendations with confidence to stakeholders & leadership through compelling storytelling and clear visualizations. Qualifications REQUIRED EDUCATIONAL BACKGROUND and/or EXPERIENCE + Bachelor’s degree in marketing, advertising, communications, or related field. + 10+ years of corporate marketing/communications experience, including management and operational leadership of specialized teams. + Demonstrated success creating strategic vision and operationalizing digital roadmaps at enterprise scale. + Minimum of 3 years directing digital teams across websites, SEO, paid media, analytics, multi-site support, UX, and enterprise CMS environments. + Demonstrated success in creating a strategic vision for the digital marketing lane and translating it into clear, measurable, and operationally executable plans + Competency in budget ownership, forecasting, delegation, and supporting individual and team development. + Ability to anticipate business needs, apply best practices, and improve lane processes. + Experience using the following types of platforms: analytics (Piwik Pro preferred) ad server platform (Google AdWords preferred) data visualization (Tableau preferred) project management platform (Jira preferred) Online Reputation Management (Birdeye preferred), + Experience authoring in a CMS (WordPress preferred) + May work primarily remote with occasional travel (~3 times per year) Preferred Qualifications: + Healthcare experience + Master’s degree in marketing, Communications, or related field Elements for Success + Transformative leadership with the ability to elevate digital maturity and drive change. + Critical thinking, problem solving, and the ability to identify and address blind spots. + Ability to influence others and translate vision into action; calculated risk-taking to advance outcomes. USD $140,000.00/Yr. USD $160,000.00/Yr.