The Director of Commercial Activation for Private Brands plays a key role in enhancing the influence and presence of Private Brand products throughout Staples Business, Retail, Staples.com, and various marketplace channels.

Key ResponsibilitiesCommercial Activation & CommunicationThe Director develops and executes strategies to boost Private Brands' visibility and performance across Retail, B2B, and Marketplace channels. This includes ensuring effective coordination between teams to drive successful product launches and clear messaging.Channel Engagement – Retail, B2B & MarketplacesThis role works with merchandising and marketplace teams to activate products in-store, online, and through third parties. The Director tailors product positioning and promotions for each channel to maximize conversion and loyalty.Launch Execution & Ongoing Product EngagementThis position will oversee go-to-market communications for product launches and updates, coordinating launch kits, messaging, and timelines for internal and external stakeholders. They also maintain ongoing engagement plans, including refreshes and vendor collaboration.Measurement & Continuous ImprovementWill set metrics, analyze post-launch results, and use data-driven insights for continuous improvement of activation strategies, partnering with analytics teams to refine future initiatives.What You Bring to the TableDemonstrated strong leadership presenceHighly collaborative approach with a customer-first mindsetOutstanding organizational and planning skillsAbility to simplify complex information and energize teamsBasic QualificationsAt least 10 years of experience working with Sales, Merchandising, and Marketing in strategy, operations, analytics, pricing, or training functionsBachelor’s degree in marketing, Finance, Economics, or a similar discipline, or equivalent work experienceExtensive experience in merchandising, sales activation, or commercializationProven experience leading activation teamsStrong analytical skills and the ability to manage multiple projects simultaneouslyPreferred QualificationsExperience in B2B and omnichannel product launchesFamiliarity with marketplaces and digital selling toolsComprehensive understanding of Private Brand dynamics

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law

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