Position Summary

The Director of Brand & Creative leads the development and expression of the Sun & Ski Sports brand across all customer touchpoints. This role is responsible for translating brand strategy into compelling, consistent experiences across retail stores, marketing channels, community partnerships, and owned creative. 

This leader oversees the creative team, guides brand storytelling, and ensures that the in-store and external brand experience drives awareness, consideration, and long-term customer loyalty. 

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

Brand Leadership & Strategy 

Champion and evolve the Sun & Ski Sports brand identity, voice, and visual standards across all channels. Identify and prioritize initiatives that strengthen brand perception, differentiation, and emotional connection with customers. Lead measurement and reporting of brand health metrics, including awareness, consideration, and brand sentiment. 

Creative Direction & Production 

Lead, organize, and mentor the internal creative team in the development of high-impact assets across digital, print, in-store, and experiential channels. Ensure all creative output is on-brand, performance-minded, and aligned with business and campaign objectives. Establish efficient creative processes, workflows, and quality standards. 

In-Store Brand Experience 

Own the look, feel, and effectiveness of in-store signage and visual presentation across all locations. Partner closely with Store Operations and District Managers to implement updates, maintain brand standards, and ensure consistency at scale. Regularly gather feedback from store teams to inform improvements to signage, storytelling, and the physical customer experience. 

Integrated Campaign & Channel Support 

Partner with Marketing, Promotions, and Channel teams to bring campaigns to life in-store and ensure cohesive cross-channel brand storytelling. Support key seasonal and promotional initiatives with strong creative direction and in-store execution. 

Community, Sponsorships & Grassroots Marketing 

Recommend, develop, and manage sponsorships, ambassador programs, referral programs, and local grassroots efforts that authentically connect the brand to outdoor communities. Ensure partnerships reflect brand values and drive both awareness and local engagement. 

Customer Experience Focus 

Advocate for a customer-first mindset, ensuring brand and creative decisions enhance both the user experience (UX) and in-store customer experience (CX). 

Team Leadership & Development 

Build, mentor, and inspire a high-performing creative team. Foster a culture of collaboration, accountability, and continuous learning. 

Minimum Qualifications 

Proven experience leading brand and creative functions for a multi-channel retail or consumer brand. Strong portfolio demonstrating expertise across both traditional and digital media. Experience translating brand strategy into physical retail environments is highly preferred. Demonstrated success building and leading high-performing creative teams. Strong analytical and problem-solving skills, with the ability to use data and insights to inform creative decisions. Exceptional written, verbal, and interpersonal communication skills. Hands-on experience with graphic design, creative development, and/or copywriting. Passion for outdoor activities such as ski, snowboard, cycling, water sports, surf, swim, and/or run is a strong plus. Bachelor’s degree required. 

Physical Demands and Work Environment 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Must be able to sit for long periods as needed.Must be able to work at least 40 hours per week. Must have the ability to travel as needed.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.