The Team  

We harness the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications.  With this in mind, we create provocative, inspiring solutions for big brands with stories to tell - which could be anything from traditional media, social first content and creators to an installation, film, event or long-term movement. And while we’re part of a successful global group, we have developed a ‘start-up’ mentality of bravery and entrepreneurialism, rooted in business-changing ideas.

The role  

We are seeking an experienced Director of Integrated Communications to lead our eCommerce communications practice. This is a strategic role combining PR expertise with deep eCommerce knowledge to deliver integrated campaigns that drive brand awareness, customer acquisition, and sales for our growing roster of retail and digital-native clients. 
 
You will be responsible for developing integrated communication strategies that span earned media, owned channels, paid amplification, influencer partnerships, and content marketing. This role offers the opportunity to lead a talented team, drive business development, and shape how modern brands communicate in the competitive eCommerce landscape.

Key Responsibilities

Strategic Leadership:

Develop and execute integrated communication strategies that deliver measurable business outcomes for eCommerce clients Lead the P&L for assigned client accounts, ensuring profitability and growth Stay ahead of industry trends and emerging platforms, particularly within eCommerce, retail tech, and consumer behavior Champion best practices in integrated communications across the agency  

Client Management & Business Development:

Manage relationships with C-suite and marketing leadership at key clients  Lead pitches and presentations for new business opportunities, particularly in eCommerce and DTC sectors  Identify cross-selling opportunities and develop integrated service offerings  Ensure exceptional client satisfaction and retention 
 

Team Leadership:

Lead, mentor, and develop a team of account managers, strategists, and coordinators  Set performance standards and drive a culture of excellence and creativity  Foster collaboration across PR, content, digital, and influencer teams  Support team professional development and career progression 
 

Campaign Development:

Oversee the creation of innovative, integrated campaigns that break through in the eCommerce space  Ensure all work demonstrates creativity, strategic thinking, and measurable ROI  Balance owned, earned, shared, and paid channels to maximize impact  Manage campaign timelines, budgets, and quality across all deliverables 

Expertise in eCommerce Communications:

Understand eCommerce business models, customer journey, and key performance metrics (CAC, LTV, conversion rates)  Develop strategies that support customer acquisition, retention, and lifetime value  Leverage product launches, seasonal campaigns, and data-driven insights in PR strategy  Navigate unique challenges of online retail including marketplace optimization, reviews and reputation, and community building 

Required Experience

Background in PR, communications, or marketing with leadership/management experience  Proven track record of developing and executing integrated communications campaigns  Demonstrated experience working with eCommerce, DTC, or retail brands (preferably digital-native)  Strong understanding of earned media, content marketing, influencer partnerships, and digital channels  Ability to read and interpret eCommerce metrics and translate them into PR/communications strategy  Experience managing teams and leading cross-functional projects  Excellent project management and organizational skills  Exceptional written and verbal communication abilities 

Desired Skills & Attributes 

Background in eCommerce, retail, or direct-to-consumer sectors  Experience with marketing technology, CRM platforms, and analytics tools  Knowledge of influencer marketing and community management  Crisis communications experience  Familiarity with media buying and paid social platforms  Strong commercial acumen and entrepreneurial mindset  Ability to thrive in a fast-paced, dynamic environment  Strategic thinker with strong problem-solving abilities  Energetic, collaborative, and adaptable leadership style