This role is central to our mission of making Spark Driver the most trusted and beloved platform for gig drivers.What you'll do...
Strategic Vision & Innovation
- Define and execute a multi-year strategy for driver communications and content experience aligned with platform growth, operational excellence, and driver satisfaction.
- Champion innovation by integrating GenAI, automation, and personalization into content workflows—leveraging tools like predictive analytics, intelligent targeting, and LLM-based content generation.
- Lead the evolution of Spark Driver’s content excellence program, ensuring every message is brand-aligned, compliant, and emotionally resonant.
- Own the AI-driven transformation of driver communications, engagement, product content, and design—reimagining how we write, personalize, and scale impactful messaging.
Performance & Impact
- Establish and monitor KPIs such as engagement rates, NPS, churn reduction, and feature adoption.
- Use data-driven insights to continuously optimize content effectiveness and channel performance.
- Drive continuous improvement through structured feedback loops, A/B testing, and performance analytics.
Leadership & Talent Development
- Lead and mentor a high-performing team across creative, technical, and operational domains.
- Foster a culture of innovation, inclusion, and continuous learning.
- Attract and retain top talent by creating a compelling vision and growth opportunities.
Omnichannel Content Strategy
- Oversee content creation and deployment across all driver-facing channels: app, email, SMS, web, video, and support.
- Ensure consistency in voice, tone, and brand across all touchpoints, guided by the Spark Driver Content and Comms Style Guide.
- Own the driver resource center, FAQs, and technical content strategy to support first-time resolution and reduce support volume.
- Lead the strategy, content architecture, and user experience design of Spark Driver’s web presence—ensuring it is intuitive, informative, and aligned with our brand promise.
Brand & Experience Stewardship
- Drive the Spark Driver App’s branding strategy and execution—ensuring a unified, recognizable, and emotionally resonant identity across all channels and experiences.
- Elevate programs like “Make it Spark!” and other multimedia storytelling initiatives to increase awareness, participation, and platform loyalty.
Cross-Functional Collaboration
- Partner with Product, Engineering, Legal, Support, and Marketing to align messaging with platform capabilities and business priorities.
- Lead crisis communications and real-time updates during outages or platform changes.
- Serve as a strategic support partner to Marketing, PR, and external communications teams—ensuring alignment, amplification, and consistency across internal and external narratives.
- 10+ years of experience in communications, content strategy, or engagement roles—preferably in gig economy, tech, or platform-based businesses.
- Proven leadership in managing large-scale content and communications programs across multiple channels.
- Deep understanding of GenAI tools and their application in content creation and personalization.
- Strong analytical skills with experience using data to drive decisions and optimize performance.
- Exceptional storytelling, writing, and editing skills.
- Experience leading cross-functional teams and managing through influence in matrixed environments.
- Experience in gig platforms, logistics, or marketplace ecosystems, Strategy and Experience engagement
- Familiarity with tools like Braze, Figma, Canva, and enterprise CMS platforms.
- Background in behavioral science, UX writing, or content design.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00-$220,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Business Administration, Engineering, Operations, or related field and 5 years’ experience in operations, project management, or related area OR 7 years’ experience in operations, project management, or related area. 3 years’ supervisory experience.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Working on cross-functional teams or projectsMasters: Business AdministrationProject Management - Project Management Professional - CertificationPrimary Location...702 Sw 8Th St, Bentonville, AR 72716, United States of America