At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Enterprise Communications and MarTech Experiences (ECMX) is chartered with driving agile marketing solutions and enabling innovative, high-quality marketing for the enterprise, while transforming end-to-end marketing processes and platforms. As part of ECMX, the Direct Mail Excellence (DME) team focuses on the execution of compliant Prospect Acquisition, Customer Acquisition, and Loyalty marketing direct mail across the US and Canada   

This role is an exciting opportunity to lead a highly tenured, high-performing team of direct mail experts, while adapting and transforming processes to evolve with capability uplifts and other advancements in the direct mail space.

 

Responsibilities:

·      Own the vision, strategy & roadmap for the direct mail channel, collaborating across marketing stakeholders to deliver on business objectives across acquisition, retention, cross-sell, and lifecycle initiative. 

·      Operate with a transformational mindset, proactively looking for opportunities to reduce costs, increase speed, improve response rates, and elevate the customer experience. 

·      Oversee end-to-end direct mail campaign execution across a vendor base of 15-20 external suppliers, ranging from printers to mail houses to logistics companies, etc. 

·      Serve as the internal subject-matter expert on direct mail best practices, innovation, and emerging trends. 

·      Lead, mentor, and develop a team of 17 direct marketing operations experts.  

·      Oversee multi-million-dollar budget, forecasting, and vendor performance management 

·      Ensure flawless execution and support all Control, Regulatory and Audit requirements. 

·      Drive rigorous test-and-learn frameworks (creative, offers, formats, timing, personalization, lists) 

·      Optimize spending, volume, and cadence to maximize ROI and incremental lift. 

·      Leverage and advocate for upstream ECMX partners, who also participate in the DM end-to-end execution cycle. 

·      Partner with analytics teams to establish measurement frameworks, attribution models, and reporting. 

·      Ensure all direct mail programs meet brand standards, regulatory requirements, and operational constraints.

·      Support Enterprise-wide initiatives including Marketing transformation.  

Minimum Qualifications:

·      Minimum of 10 years’ experience in direct mail operations including deep understanding of direct mail production, formats, personalization techniques, print technologies, postal regulations, promotions & policies, and timelines. 

·      Proven experience managing large-scale, high-volume direct mail programs with multi-million-dollar budgets. 

·      Strong communicator and influencer across Marketing, vendors, and other partners, translating business objectives into optimal direct mail strategy & plans, and navigating issues with transparency and credibility.   

·      Experience leading large, high-performing teams. 

·      Passion for building relationships & collaborating with partners with a solution-oriented mindset. 

·      Demonstrated ability to communicate with influence in writing and verbally across levels. 

·      Self-starter who can operate in fast-paced environment with minimal supervision while managing multiple priorities simultaneously  

·      Problem solving and troubleshooting skills with the ability to exercise mature judgment. 

·      Resilient in coping with conflicting demands with ability to prioritize responsibilities/tasks.  

·      Embodies and promotes an engaged, inclusive team culture. 

·      Familiarity / Experience with Excel, Powerpoint, Ariba, mail tracking software a must and Adobe workflow tools a plus.

Salary Range: $123,000.00 to $215,250.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.