Director, Data Protection Product Marketing

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

As a Director of Data Protection Product Marketing, you will lead the go-to-market strategy for HPE’s data protection and cyber resilience portfolio, including disaster recovery, ransomware resilience and recovery, and data protection platforms. You will define portfolio-level positioning, messaging, and launch plans, working closely with product management, sales, demand generation, and field teams to accelerate pipeline growth, revenue, and market adoption.

This role combines strategic leadership with hands-on execution and strategic partner management.  As a senior marketing leader, you will manage and develop a team of product and technical marketers while also acting as a player/coach, directly contributing to high-impact initiatives such as major launches, executive messaging, competitive positioning, and analyst engagements.

Responsibilities

Product Positioning and Messaging:
Define and own clear, compelling positioning and value propositions for HPE’s data protection and cyber resilience offerings. Develop and maintain messaging frameworks aligned to target personas, industries, and use cases, clearly articulating HPE’s differentiation in security, resilience, and recovery.

Go-to-Market Strategy:
Lead the development and execution of integrated go-to-market strategies for new and existing offerings. Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities.

Portfolio and Launch Leadership:
Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness, and serve as the marketing lead for priority launches and strategic initiatives.

Content and Narrative Development:
Guide and contribute to the creation of high-impact marketing assets, including value propositions, executive presentations, solution briefs, whitepapers, case studies, blogs, videos, and keynote-level messaging. Ensure consistency and quality across all customer- and sales-facing materials.

Market Research and Competitive Analysis:
Lead market and competitive analysis efforts to identify trends, customer needs, and competitive threats. Translate insights into actionable recommendations for positioning, messaging, and go-to-market strategy.

Public Relations and Analyst Relations:
Own PR and analyst relations for the data protection and cyber resilience portfolio. Drive consistent external messaging across press, analyst briefings, and industry engagements. Align PR and AR with go-to-market priorities to amplify launches, thought leadership, and customer proof points.

Customer Advocacy:
Collaborate with customer success and field teams to identify, develop, and promote customer success stories. Incorporate customer feedback to refine messaging and influence product strategy.

Sales Enablement:
Partner closely with sales leadership and go-to-market teams to help develop enablement tools such as battle cards, sales plays, training materials, and objection-handling guides. Ensure sellers are equipped to confidently position HPE solutions in competitive and complex customer environments.

Team Leadership and Development:
Lead, coach, and develop a team of product marketing and technical marketing professionals. Establish priorities, operating rhythms, and performance expectations while fostering a culture of accountability, collaboration, and continuous improvement.

Measurement and Optimization:
Define success metrics and track performance using closed-loop analysis, including pipeline contribution, campaign effectiveness, and adoption metrics. Continuously optimize programs based on data and market feedback

Education and Experience Required

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.12+ years of experience in product marketing in enterprise infrastructure, cybersecurity, or cloud services.Experience in storage and data protection highly preferred.Proven experience leading and developing product marketing teams at a senior level.Demonstrated ability to operate effectively as both a strategic leader and a hands-on contributor.

Knowledge and Skills

Acknowledged mastery of marketing principles, practices, tactics, and tools.Strong understanding of enterprise infrastructure hardware and software, data protection, security, and hybrid cloud environments.Proven ability to develop and execute go-to-market strategies that drive measurable business outcomes.Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear customer value.Strong analytical, project management, and budget management skills.Ability to build, manage, and influence cross-functional and virtual teams.Strong influencing, negotiation, and consensus-building skills.Ability to interface effectively with all levels of management and functional disciplines.

Impact / Scope

Drives and evaluates marketing strategies and programs that deliver measurable revenue impact, pipeline growth, and market share gains.Serves as a strategic partner to sales in key account acquisition and development.Acts as a key marketing advisor to senior leadership on data protection and cyber resilience strategy.

Complexity

High. This role addresses complex strategic and tactical challenges, interfaces with senior marketing and cross-functional leadership, partners, and customers, and operates in a highly competitive and fast-evolving market.

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

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Job:

Marketing

Job Level:

Director

    

The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 163,000 - 326,000 in Massachusetts // 143,500 - 347,500 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered.

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.