This role is responsible for driving strategic marketing partnerships that deepen customer engagement, build loyalty, and enable lead generation and cross-sell opportunities. As a senior leader within the Brand Activations & Partnership Team, the Director will oversee the full partnership lifecycle—from identification and negotiation to onboarding, activation, and ongoing management. The ideal candidate will lead the development of customer-centric partnerships and innovative engagement. They will manage day-to-day communications with partners and internal team, ensure seamless onboarding, and collaborate cross-functionally to integrate partnerships into marketing campaigns, digital journeys, and sales funnels. This role is pivotal in enhancing program stickiness, driving performance across engagement and retention metrics, and delivering measurable business outcomes. **Position Responsibilities** + Lead the identification, evaluation, and negotiation of strategic marketing partnerships aligned with business objectives and customer needs. + Serve as the primary liaison for all partnership-related activities, fostering strong, long-term relationships with external partners. + Own the end-to-end **partnership onboarding journey** , ensuring a seamless and efficient experience from initiation to activation. + Manage **day-to-day communications** with partners to maintain alignment, resolve issues, and nurture collaborative relationships. + Collaborate cross-functionally with internal stakeholders to ensure alignment, seamless communication, and effective execution of partnership strategies. + Develop and lead consumer-centric partnerships across health & wealth verticals to enhance customers advocacy, loyalty, and program engagement. + Establish and oversee performance metrics to rigorously track and report partnership outcomes. Deliver regular insights and strategic recommendations to senior leadership, highlighting achievements, improvement areas, and growth opportunities. + Drive innovative engagement initiatives that elevate customer experience, support lead generation, encourage digital adoption, and boost retention. + Collaborate and work closely with Distribution, Product and other internal teams to integrate partnerships into marketing campaigns, digital journeys, and overall sales funnels + Own and optimize performance across key metrics including engagement, conversion, and retention. **Required Qualifications:** + 10+ years of experience in marketing or related fields, with a proven track record of delivering impactful partnerships and business results. + Background in insurance, financial services, or loyalty/membership programs is highly advantageous. + Strong analytical skills with the ability to leverage data and insights to inform decisions and enhance partnership performance. + Demonstrated success in partnership marketing, strategic alliances, and integrating partnerships into marketing funnels. + Skilled in identifying growth opportunities and adjacencies, with experience in proposal development and opportunity scoping. + Highly organized and capable of managing multiple high-priority projects independently and proactively. + Strategic thinker with a results-driven mindset and the ability to influence senior leadership and lead high-performing teams. + Excellent communication and relationship management skills, with the ability to engage partners effectively across all stages of the partnership lifecycle. **When you join our team:** + **We’ll empower you to learn and grow the career you want.** + **We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.** + **As part of our global team, we’ll support you in shaping the future you want to see.** **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. 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