Job Description

What is the opportunity?

The Director, Sales Performance & Business Initiatives is a national leadership role responsible for driving sales performance while building capabilities through targeted performance focused support across multiple lines of business, including Home & Auto, Life & Health, Creditor, Travel, and Group Benefits insurance.

This role blends data-driven performance management with creativity, sales enablement, and campaign leadership. This team is responsible for performance insights, transition and change and frontline coaching, ensuring strategies translate into tangible behaviors, strong client experiences, and sustained results.

What will you do?

Sales Performance & Growth

Own the national sales performance framework across all supported lines of business.Define and track sales KPIs including growth, conversion, penetration, productivity, and client outcomes.Identify trends and performance gaps, translating insights into focused actions that drive results.

Sales Enablement & Skill-Build Creation

Design and oversee national sales skill-builds aligned to business priorities and performance gaps.Ensure skill-builds are practical, behaviour-based, and measurable with client experience at the forefront.Ensure skill-builds are designed to enable consistent daily routines, coaching conversations, and performance management.Lead a team that creates and evolves skill-build content based on results, feedback, and changing needs.

Sales Campaign Strategy & Execution

Lead the design and execution of national sales campaigns across lines of business.Balance creativity and discipline—ensuring campaigns are engaging, simple, compliant, and execution-focused.Define success metrics and ensure campaigns drive both short-term results and long-term capability and success.

Creativity, Innovation & Continuous Improvement

Bring creativity and fresh thinking to sales performance, campaigns, and enablement approaches.Test, learn, and scale new ideas that improve advisor and leader performance as well as employee engagement and client outcomes.Champion innovative sales practices, tools, and routines.Encourage experimentation while maintaining accountability for results.

Leadership & Stakeholder Influence

Act as a trusted advisor to senior leaders across Sales and the Lines of Business.Present clear, compelling insights and recommendations to executive leadership.

People Leadership

Coach and develop a high-performing leadership team.Build strong capability across performance, coaching, and enablement functions.Foster a culture of accountability, creativity, collaboration, and continuous improvement.

What do you need to succeed?

Must-have

 5+ years of leadership experience in sales performance, sales enablement, strategy, or transformation.Proven success driving sales growth in a multi-product, national environment.Experience designing and executing sales campaigns and skill-based enablement programs.Strong analytical skills paired with creativity and business acumen.Exceptional communication and presentation skills.Demonstrated dedication to client and employee experience.5+ years experience in insurance industry 3-5+ years experience in a Call Centre environment

Nice-to-have

 Fluency in English and FrenchLLQP and / or OTL

What’s in it for you?

Whether it’s developing new skills, opportunities to innovate and grow, modern and comprehensive benefits, or the flexibility to enjoy the moments that matter, at RBC you have everything you need at your fingertips to build your career and life.

Working with an award-winning team Awards | RBC Diversity & InclusionA comprehensive Total Rewards package that prioritizes your overall wellbeing, including flexible and modern benefits, competitive compensation and stock optionsWork where you belong as part of a supportive, inclusive team and company that celebrate your unique perspectives, background and experience and want you to bring your whole self to work, every day.Leaders who are invested in your success and provide opportunities to learn, to grow and to try new things. Develop new skills, sharpen existing ones and explore paths you never knew existed with a host of learning programs and tools designed to support you in every phase of your career.Flexible work arrangements and leaders who support your needs—both personal and professional.An opportunity to have real impact on the lives of our clients and the communities you serve.RBCI software tools to boost your productivity 

Job Skills

Auto Insurance, Change Leadership, Creativity, Credit Insurance, Data-Driven Decision Making, Enterprise Thinking, Execution Excellence, French Language, Home Insurance, Influential Leadership, Innovation, Insurance Sales, Life Insurance, Relationship Management, Results-Oriented, Sales Performance, Strategy Execution, Work Collaboratively

Additional Job Details

Address:

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City:

Mississauga

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-01-30

Application Deadline:

2026-02-13

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

0-0

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging, and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.