Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, B2B Marketing Enablement & Strategy

1. Overview
Mastercard continues to expand its Services portfolio, including through recent acquisitions. As these organizations remain operationally independent, we coordinate our approach to planning, storytelling, and how we show up in the market across marketing teams.
The Director, B2B Marketing, Strategy will lead this cross-team integration work and establish the operating model that connects Services Marketing with the acquired Services organization. This role leads joint planning and project manages collaboration across storytelling frameworks, branding, online and in-person campaign execution, reporting, and governance. It ensures the right teams are aligned, moving, and delivering against a shared plan.

2. Role
Key Responsibilities
Integration Leadership
•\tLead joint planning and project manage collaboration between Mastercard marketing and the acquired Services marketing organization across storytelling frameworks, brand guidance, event execution, reporting, and governance.
•\tServe as the primary connector and escalation point between stakeholder groups, ensuring clear ownership, aligned priorities, and transparent communication.
•\tStand up and manage an integration workplan, including milestones, dependencies, risks, and status reporting.
•\tServe as the Marketing representative during the corporate integration process, involving appropriate subject matter experts from the marketing team as required.
Operating Model and Playbook
•\tDesign and maintain the operating model that governs how the two organizations plan, execute, and measure joint marketing activities.
•\tDevelop and maintain an Integration Playbook that documents roles, processes, cadences, and decision rights across teams.
•\tDefine and embed the rhythms of business for this work (e.g., annual planning touchpoints, quarterly reviews, and regular alignment forums).
Cross-Functional Collaboration
•\tPartner closely with Marketing Strategy, Product/Portfolio Marketing, Events, Digital, Field, and regional teams to ensure integration work aligns to overarching priorities and GTM strategy.
•\tCoordinate with Marketing Operations, Finance, and Analytics teams on shared reporting, KPIs, and visibility into performance.
•\tWork with leaders in the acquired organization to ensure their needs and growth goals are reflected in joint plans.
Governance, Reporting, and Communication
•\tDefine and coordinate the reporting needed to track integration progress and joint marketing performance.
•\tProvide regular updates to senior stakeholders on status, risks, and decisions needed.
•\tEnsure integration learnings and best practices are documented and shared, including recommendations for future acquisitions or cross-business programs.
Strategic Programs
•\tOnce the initial integration model is established, lead or support additional strategic programs that cut across portfolios or require cross-team coordination (e.g., new Services initiatives, operating model changes, or other marketing integrations).

3. All About You / Experience
•\t10+ years of experience in B2B marketing, marketing operations, consulting, or strategic program management.
•\tProven track record leading large, complex cross-functional initiatives or integrations (ideally involving multiple business units or acquired companies).
•\tStrong understanding of marketing planning, go-to-market execution, and performance measurement.
•\tExcellent stakeholder management skills: able to influence without direct authority, facilitate decision-making, and manage competing priorities.
•\tComfortable building structure where there isn’t any yet; able to turn ambiguous goals into clear plans, milestones, and accountabilities.
•\tStrong communication skills, both written and verbal, including experience preparing and delivering updates for senior leadership.
•\tExperience in Services, cybersecurity, SaaS, or technology marketing is preferred but not required.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.

Pay Ranges

Toronto, Canada: $138,000 - $221,000 CAD