The Manager, Direct-to-Consumer (“DTC”) Growth and Optimization will be responsible for serving as the operational engine of our client acquisition strategy and for identifying, testing, and scaling new revenue-driving channels while optimizing current ones to achieve ambitious Return on Ad Spend (“ROAS”) and Lifetime Value (“LTV”) targets.

 

YOUR GOAL

Increase qualified lead volume across digital channels while maintaining or reducing Customer Acquisition Cost (“CAC”) Test and scale 2 to 3 new acquisition channels per quarter to drive incremental growth Improve funnel conversion rates through continuous A/B and conversion rate optimization (“CRO”) testing Maintain strong return on Ad Spend (“ROAS”), improve lifetime values (“LTV”) and ensure accuracy across attribution and performance reporting

 

YOUR KEY RESPONSIBILITIES

Create end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC Identify, test and scale new marketing channels while improving funnel performance through A/B and CRO testing Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results Direct external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives

 

YOUR QUALIFICATIONS

Minimum eight (8) to ten (10) years of experience managing high-volume digital acquisition campaigns, with a focus on DTC/e-commerce growth Proven success scaling multiple digital channels and improving ROAS and LTV Expert in digital media platforms (Meta Ads Manager, Google Ads), analytics and full-funnel attribution Experienced in launching new acquisition channels and managing A/B testing roadmaps Demonstrated blend of analytical rigor, creative testing expertise and mastery of the full digital marketing ecosystem

 

YOUR SKILLS

Strong analytical skills and translating data Analytical thinker with the ability to interpret metrics and performance data in digital acquisition channels (Paid Social, Search, Display, Affiliates) Ability to provide actionable insights and recommendations to senior leadership Adaptability to shifting priorities and fast-paced timelines Results-oriented with integrity and accountability Proficiency with Microsoft Office Suite (or equivalent tools)

 

YOUR KEY BENEFITS
• Transforming the lives of thousands of men, women, and children
• Vibrant culture where every team member is valued and empowered to thrive
• Paid vacation days, holiday days, and personal days
• Comprehensive health benefits (medical, dental, life insurance, and more)
• 401(k) plan with a company match to prepare for retirement
• Corporate marketing to support you with leads and sales
• Tuition reimbursement
• Company-paid training
• Hybrid work schedule