Dir Category Customer Insights **Location** North Carolina **City** Greensboro **Role Type** Permanent **WHO WE ARE** ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table. We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success. **What You Will Do** - JOB SUMMARY Develop and share best practices on key actionable shopper, consumer and competitive insights that drive accelerated growth, market share gains, and elevate retail partnerships. Drive internal alignment on joint business planning initiatives. - WHAT YOU WILL DO (This list is not exhaustive and may be supplemented as necessary by the Company) + Own the development and deployment of key insights (i.e., category, shopper, and consumer) that supports the sales force to sell and influence the annual and quarterly plans at key customers. Develop the overall framework, content, and on-going updates to the national Category Leadership Story (i.e., Category Education & Business Drivers). + Collaborate closely with Sales, Trade Marketing, and Insights & Intelligence (I&I) leadership to understand external trends, competitive issues, and for the development of insights and concepts that address those opportunities. + Accountable for developing tools, templates and methodologies that are supported by insights and provide solutions to key category opportunities and yield a pipeline of commercial opportunities. Sell in category concepts to retailers to improve distribution, product placement, and key target marketing programs for all product categories. + Support Customer Marketing & Sales Planning with insights that support the sales organization on quarterly promotional themes. + Responsible for internal support and connections to I&I and Customer Marketing to provide shopper and specific customer insights that improve key initiatives and business plans. Establish distribution targets and measures across customers and assignments. Collaborate with Marketing to define stock keeping unit (SKU) optimization opportunities based on customer results and broad insights. + Contribute to Joint Business Planning (JBP) process and outcomes with key strategic customers. + Leverage scan, syndicated, and customer loyalty data to drive insights and execution on key initiatives. Collaborate with field resources and focus externally to update issues and opportunities that insights can address. + Evaluate and consistently develop individual team members to improve skills, capabilities, and overall performance of their organization. Act as a coach and motivate team to deliver executional excellence. Promote and develop “selling with insights” skills across the national account and field sales teams. + Perform other job-related duties as assigned. **Qualifications** - REQUIRED MINIMUM QUALIFICATIONS: Education and Experience: + Bachelor’s degree in Sales, Marketing, Business Administration, or a related field of study Experience to include, but is not limited to: + 5+ years category management in fast moving consumer packaged goods + 3+ years market research with expertise in syndicated and scan data marketing + 3+ years external customer facing assignment + 3+ years supervisory + Must be 21 years of age or older + Valid driver’s license from state in which employed Knowledge of: + Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams + Proficiency with sales technology and tools (e.g., customer relationship management (CRM) software) + Detailed knowledge of retail and wholesale environment, and client services Skilled in: + Oral and written communication + Problem/situation analysis + Effective time and task management + Multitasking capabilities Ability to: + Analyze data from multiple sources + Accept responsibility for accuracy and completeness across all deliverables + Engage with team resources to identify opportunities to drive incremental business + Go beyond traditional analysis and seek out innovative approaches to continually upgrade skills + Understand and anticipate analytical needs of the Company and work to proactively respond + Plan, organize, prioritize, and manage projects or programs + Maintain effective working relationships + Travel domestically, as needed **Work Environment and Physical Demand** + Requires light physical effort. Occasionally lifts or moves medium objects (10-50lbs.) + Walks, sits, or stands for prolonged periods + Requires prolonged machine operation including computer and keyboard equipment as well as use of manual dexterity and fine motor skills + Operate in retail and wholesale environment This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position. **What We Offer** • Competitive benefits package that includes medical/dental/vision/life insurance/disability plans • Dollar for dollar 401k match up to 6% and 5% annual company contribution • 15 Company-paid holidays • Generous paid time off • Employee recognition and discount programs • Education assistance • Employee referral bonus program • Hybrid workplace – remote / in office • Summer hours • Casual dress policy Monday through Friday **Applicant Information** This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated. **Field 7** **ITG Brands and ITG Cigars provides equal employment opportunities.** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at TalentAcquisition@itgbrands.com . **SHARE THIS JOB** The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position. All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information. ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us atTalentAcquisition@itgbrands.com (Talen%74Acquisition%40%69t%67b%72ands.%63om) . We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see ourPrivacy Policy (https://www.itgbrands.com/privacy-policy/) . If you are a job applicant from California, additional information can be found on ourCalifornia Applicant Privacy Notice (https://www.itgbrands.com/ca-applicant-privacy-notice/) . If you have questions, contact us atprivacy@itgbrands.com (priv%61%63y@i%74gb%72ands.co%6D) .