Overview
The Digital Recruiter is responsible for driving qualified job applicants through data-driven, paid digital recruitment strategies. This role focuses on performance marketing across paid social, search, and other digital channels—prioritizing measurable results over traditional job board–heavy recruiting. The ideal candidate brings strong analytical skills, hands-on campaign management experience, and the ability to translate performance data into clear insights and recommendations.

 

Key Responsibilities

Develop and execute paid digital recruitment campaigns across platforms such as Meta, Google, and other performance-based channelsOwn end-to-end campaign strategy, including targeting, budgeting, creative alignment, optimization, and pacingMonitor and optimize campaigns based on key performance metrics such as cost per applicant, conversion rates, and overall efficiencyAnalyze recruitment marketing data to identify trends, performance gaps, and opportunities to scale or reallocate spendDeliver concise, insight-driven performance reporting to stakeholders, highlighting results, learnings, and next stepsSupport digital recruiting efforts beyond traditional job boards through paid social, paid search, retargeting, and high-intent placementsMonitor employer brand and recruiting reputation across review platforms and digital channels, flagging trends and escalating insights as needed

 

Qualifications

Experience managing paid digital advertising campaigns, preferably within recruiting, hiring, or lead generation environmentsStrong understanding of performance marketing principles, campaign optimization, and budget managementHighly data-driven with advanced comfort in spreadsheets, tracking tools, and reporting systemsAbility to communicate performance insights clearly to both technical and non-technical stakeholdersOrganized, proactive, and capable of managing multiple roles or locations simultaneouslyFamiliarity with employer branding and online reputation monitoring is a plus