**Position Purpose:** We are seeking a data-driven Digital Optimization Manager to lead our digital analytics and A/B testing initiatives. This role will own the strategy, execution, and performance measurement of user experience optimization across our digital platforms. You'll be responsible for driving actionable insights through tools such as Adobe Analytics and ContentSquare, while also leading our A/B testing program in partnership with Dynamic Yield. This role will collaborate closely with cross-functional teams including UX, product, marketing, and engineering to enhance the digital customer journey and improve key KPIs. **Key Responsibilities:** + 20% Responsible for presenting analysis and test results and resulting recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments + 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations. + 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value. + 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs. + 10% Prioritize and manage execution of requests for report enhancements and analysis from business partners. Establish and evangelize improved data-driven views of site performance. + 10% Share leadership for the teams responsible for web analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing + 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online + 10% Communicate opportunities to drive financial goals cross-functionally by making suggestions that support site-wide objectives **Direct Manager/Direct Reports:** + This position reports to the Sr. Manager, Category Experience. + This position has 5 direct reports. **Travel Requirements:** + Typically requires overnight travel less than 10% of the time. **Physical Requirements:** + Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. **Working Conditions:** + Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. **Minimum Qualifications:** + Must be eighteen years of age or older. + Must be legally permitted to work in the United States. **Preferred Qualifications:** + 3-5 years of experience in digital analytics, optimization, or a related field + Hands-on experience with Adobe Analytics and/or ContentSquare + Familiarity with A/B testing platforms such as Dynamic Yield, Optimizely, or similar + Strong analytical mindset with the ability to communicate complex data in a clear and actionable way + Experience working cross-functionally with technical and non-technical teams + Self-starter with strong project management and prioritization skills **Minimum Education:** + The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. **Preferred Education:** + No additional education **Minimum Years of Work Experience:** + 5 **Preferred Years of Work Experience:** + No additional years of experience **Minimum Leadership Experience:** + None **Preferred Leadership Experience:** + None **Certifications:** + None **Competencies:** + Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm + Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals + Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences + Decision Quality - Making good and timely decisions that keep the organization moving forward + Resourcefulness - Securing and deploying resources effectively and efficiently + Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply End Date: 08/19/2025 - $90,000.00 - $150,000.00