Welcome page Returning Candidate? Log back in! Digital Marketing Specialist Job Locations US-AZ-Phoenix ID 2026-9884 Type Hidden (435521) Overview

Universal Technical Institute is seeking a passionate and results-driven Digital Marketing Specialist to join our remote team headquartered in Phoenix, AZ. In this position, you will play a crucial role in supporting our digital media campaigns aimed at driving student recruitment. We are looking for someone with a strong foundation in digital marketing, particularly in the areas of paid social, paid search, and online video.

 

Pay Range: $50,000 - $65,000

 

What We Offer: 

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campusesPaid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)Retirement Matching: 50% match on the first 6% of your contributions after 90 daysPaid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new babyCompetitive Insurance: Health, vision, and dental coverage for you and your dependentsPet Insurance: Competitive coverage for your furry family members through ASPCAHealth Plan Enrollment: Eligibility starts first of the month following completing one full month of employment Responsibilities Collaborate with platform specific channel managers and creative strategists to build and optimize all paid student acquisition campaigns across Google, Meta, Tik Tok and more.Support UTI’s digital media team in launching and running online lead generation campaigns effectively from month-to-month and quarter to quarter. Takes the lead on finalizing many of the details prior to plan launch, and ensures that media plans are implemented properly, and run smoothly in-market.Ensures all sourcing and ad tracking details are properly in place with external agency partners as well as with our internal CRM system and Google Analytics implementation.Works directly with copywriters and graphic designers as needed, to assist in the creation of advertising materials for various digital media platforms.Coordinate the set-up of video assets with the agency for deployment of online video campaigns to attract potential students.Analyze campaign performance data to identify trends and opportunities for improvement.Assist in the development of digital marketing strategies to meet student recruitment goals.Stay up to date with digital marketing trends and best practices to ensure the institute remains competitive in the digital landscape. Strives to build UTI’s internal expertise in key media channels through building knowledge over time – is inquisitive and strives to learn more about how each channel works best for UTI and its related brands.Socializes media plan analysis and results to Marketing Department team members on an ongoing basis.Other duties as assigned. Qualifications

Education / Experience

Bachelor's degree in marketing, communications, or a related field.2 years+ experience in similar role preferred.Previous agency experience is a plus but not required.Strong understanding of digital marketing principles.Proficiency with paid social advertising, paid search, and online video platforms.Understanding and experience in Workfront project management a plus.Analytical mindset with the ability to interpret data and make data-driven decisions.Excellent communication skills and a positive attitude.Attention to detail and a commitment to delivering high-quality work.

 

 

Abilities

Must be able to lift, carry, push, or pull up to 5 pounds or less 5% of the workdayMust be able stoop, kneel, crouch, or crawl 5% or less of the workdayMust be able to talk, see, hear, concentrate, think, learn, and reason for all of the workdayMust be able to sit and walk or otherwise move around for prolonged periods of time throughout the workday.Must be able to use a keyboard and do manual tasks for prolonged periods of time throughout the workday.

 

Work Environment

Remote Work is accepted.If local, regular office visits may be required. Options Apply for this job onlineApplyShareEmail this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed

UTI is committed to providing reasonable accommodations to employees and applicants with disabilities as required by the Americans with Disabilities Act ("ADA"). If you are an applicant and feel you need a reasonable accommodation pursuant to the ADA, select this link in order to send your request to our Recruitment Coordinator. For California residents or positions based out of a California location: To comply with the California Consumer Privacy Act (CCPA), UTI has posted its California Employee Privacy Notice. You can view the Privacy Notice at here.

Universal Technical Institute is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, religious creed, national origin, ancestry, sex (including pregnancy, childbirth, and breastfeeding), age, veteran or military status, citizenship status, marital status, physical or mental disability, medical condition, genetic information, gender, gender identity, gender expression, sexual orientation, or any other legally protected characteristic recognized under applicable federal, state, or local law.
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