Position Summary

We are looking for a new Digital Marketing & PR Coordinator to join our Marketing team for Air Conditioning!

Role and Responsibilities

Plan, execute, and manage all digital marketing, including SEO, SEM, email marketing, and social mediaEstablish and execute a digital marketing strategy to distribute contentMaintain consistent brand messaging across all social channelsAgency briefing and coordinationWebsite & Digital Journey - collaborate with Central Team to localize web contents and digital components to execute local digital journey, respecting global guidance and local strategy for a relevant, consistent and innovative output. Localization of web content, create local content, mainainance and improvements, Installer Locator – manage with partnersDigital Performance - ability to use analytics to develop and optimize engagement and drive business growth and channel expansionSocial media - planning, production and execution; collaboration with Samsung Electronics Adriatic digital team in order to align product launch campaignsSearch advertisement and search optimization -check the search keywords for each product and track data to increase ROI (Return on Investment) by regularly monitoring search advertisementsCRM – internal & external news lettering; actions for increasing the base; localization of newsletters & creating local relevant content; participate and preparing content for local sub’s newsletterReport and Analysis - Prepare reports, analysis and comparison of historical campaign results. Identify improvements – build and analyze relevant reports and use the insight to improve strategy/process/value proposition going forward; cooperation with SEACE marketing team & local media agencyCustomer Service web site – customer service web site development and maintaince, cooperation with Samsung Electronics Adriatic teamLoyalty program - support and execute the loyalty program to sustain Customer value proposition; cooperation with central marketing teamPress release - creating, coordinating PR activities for Adriatic region in association with PR agency and Central TeamPartners’ marketing - Supervison & monitoring of partner’s and subpartners’ web sites & social media; support partners in their web sites development and content (Samsung materials) as well support partners in their PR activitiesMarket analysis and competitor movements (digital, PR)Others – support marketing team in creating catalogues, leaflets and other visuals (graphic design and marketing assets localization), internal processes and other administration procedures

Skills and Qualifications

Minimum university degree (preferred marketing and communication, but it’s not condition)Minimum 2 years of work experienceExperience in creation and execution of marketing plans and budgetingBilingual (Croatian and English) –Advanced knowledge of English in communication and writingGood knowledge of IT system (MS Office)Social media savvy, with a passion for staying on top of trendsStrong sense of creativity, imagination, and innovationExcellent interpersonal skills, with the ability to collaborate with other departmentsIn-depth knowledge of various social media platforms and best practicesAbility to analyze consumer metrics, reports, and trendsStrong project management and managerial skillsStrategic marketing planning and budgetingProactive communication with other departments, partners and agenciesCommunication skillsOverview of total processExcellent organization and time management skillsAbility to multitaskAccurate

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