Job Title: Digital Marketing Specialist-CRO focus

Job Description

We are seeking a results-oriented and customer-centric CRO Specialist to drive the conversion rate optimization strategy and roadmap for our digital platform. In this pivotal role, you will define and execute strategies to optimize the full digital customer journey, from initial awareness to final conversion. You will be instrumental in identifying friction points, reducing bounce rates, shortening the path to purchase, and significantly increasing overall website performance through rigorous data analysis, systematic experimentation, and continuous iteration.

ResponsibilitiesDefine, build, and manage the end-to-end execution of a comprehensive CRO strategy for each stage of the user journey: awareness, consideration, intent, and conversion.Collaborate closely with Marketing, Engineering, IT, Creative, and Product teams to optimize existing landing pages, user flows, and product pages to increase engagement.Conduct in-depth analysis and continuous monitoring of page performance and user behavior across all critical site landing pages, generating data-driven hypotheses that inform strategic decisions.Drive continuous performance improvement through the development and active management of a dynamic experimentation roadmap aligned to both short-term wins and long-term strategic opportunities.Support the definition, development, and implementation of efficient web optimization and experimentation processes that enhance overall team productivity and effectiveness.Stay updated on the latest trends and advancements in conversion rate optimization, digital marketing technologies, and user experience best practices.Essential Skills4-8 years of experience in CRO, UX strategy, digital marketing, or related fields.Proven track record of using data and insights to drive strategic requirements, generate innovative ideas, and develop effective optimization strategies.Hands-on experience using web tools including CMS, A/B testing platforms, site analytics, and business intelligence tools.Adept at leading all phases of hypothesis-driven A/B testing, including experiment design, execution, and analysis of results.Solid understanding of behavioral psychology principles, user-centered design, UX methodologies, and funnel optimization tactics.Proven ability to design, execute, and interpret statistically sound A/B and multivariate tests.Strong understanding of how CRO strategies integrate with broader digital marketing efforts, including SEO, paid acquisition, and content marketing initiatives.Excellent project management and problem-solving skills with the ability to manage multiple complex projects simultaneously.Highly effective communication skills with experience presenting to Senior Leadership and/or C-Suite executives.Additional Skills & QualificationsWorking knowledge of front-end development HTML/CSS/JS and Contentful is a plus.Experience in fast-paced environments such as SaaS, e-commerce, or DTC.Experience reducing checkout abandonment or increasing lead conversion for multi-step forms.Knowledge of dynamic personalization capabilities and segmentation strategies based on user behavior.Work Environment

The position offers a flexible work environment with options for onsite or hybrid arrangements, working Monday to Friday. The team is responsible for managing and developing the company's online presence, driving digital marketing initiatives, and ensuring a seamless customer experience across all digital touchpoints. The workspace is designed to support collaboration and engagement with customers online, driving the success of the direct-to-consumer sales model.

Pay and Benefits

The pay range for this position is $50.00 - $56.00/hr.

Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Newark,CA.

Application Deadline

This position is anticipated to close on Aug 7, 2025.

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\n\nAbout Aston Carter:\n

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.

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The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.

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