Position Title: Marketing Analyst

Purpose: The Marketing Analyst is responsible for ensuring on time and accurate delivery of marketing data to our marketing modeling partners as well as owning all tactical financial reporting and accounting. They will partner with the Manager of Marketing Analytics and other Marketing Managers to develop efficient data transfer, quality assurance, and data governance practices while also partnering closely with cross-functional Finance partners to accurately track and account for Media budgets and spend.  

Responsibilities:
Coordination:

Coordinate with Data Engineering and business stakeholders on monthly and quarterly aggregate data submissions Coordinate with Data Engineering and business stakeholders on quarterly data validation  Manage customer segmentation data pipeline with Data Engineering Ensure accurate and timely data transfers from Data Engineering team Manage weekly spend and taxonomy file updates with Cross Functional partners Manage Daily spend spend file transfer (API or manual)

Quality Assurance:

Ensure data governance on quarterly data from business stakeholders Supervise weekly data validation from business stakeholders Address bad data issues from TransUnion Ensure all tasks are carried out according to project schedule and communicate and flag risks and delays

Financial Ownership:

Pull media costs daily from all Media platforms, aggregating and uploading to internal tools  Compile Month End Close file for Finance team, collecting data from all Media platforms Own all Media invoicing, including creation of POs and accepting/reconciling all vendor invoices

Process & Improvements:

Thoroughly document all processes related to data collection, transfer, and validation and maintain documentation as processes change Identify areas of opportunity to streamline both processes and reporting outputs to improve team efficiency

Qualifications:

Bachelor’s Degree in Marketing, Analytics, Data Science, Statistics or related field 2-3 years of experience in an analytics, digital marketing, or data science role Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills Strong verbal and written communication skills Demonstrated collaborative skills and ability to work well within a team Ability to work in a fast-paced and deadline-oriented environment Self-motivated with critical attention to detail, deadlines and reporting High degree of proficiency with data tracking, management, analysis, and visualization software including but limited to: Google Analytics, Google Cloud Platform, Tableau, Excel, SQL
 

Pay/Benefits Information:

Actual starting pay is determined by various factors, including but not limited to relevant experience and location. Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits. Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here. AEO may also provide discretionary bonuses and other incentives at its discretion.