GOODLETTSVILLE, TN, 37072, USA
10 hours ago
Digital Commerce Senior Manager
Company Overview **General Summary:** This role involves leading the strategy and growth of our digital commerce platforms, which include DG Delivery, Ship-to-Home, and Marketplace. The Sr. Manager Digital Commerce will oversee boosting revenue and optimizing channel efficiency. This manager will be data-savvy and can use insights to improve sales, conversion rates, and order values. Knowledge in direct-to-consumer and last mile delivery is a must. Teamwork is also key, as you'll collaborate with various departments to enhance the shopping experience and increase customer engagement and retention. **Duties & Responsibilities:** + Manage the assortment and availability of products for assigned fulfillment channels. Identifying the products and categories that will drive growth and engagement by channel, align with in-store strategies and assortment updates. + Partner with digital catalog to manage all products, including setting up new products, product attributions, images, and pricing to optimize the product detail pages. + Monitor KPI’s for the digital commerce business that track trends, growth, engagement, and performance across channels by partnering with the data science and digital analytics teams. + Partner with marketing to drive ecommerce sales through effective and cost-efficient marketing, understanding all online marketing industry standards. + Participate in special projects that drive the strategic roadmap for digital commerce near and long-term strategic vision. + Partner cross-functionally with digital operations, product, IT, site-merch, marketing, digital analytics and DGMN to provide the smoothest shopping experience for the Dollar General customer. + Partner with digital insights team to create experiences specific to the digital commerce shopper. Manage A/B test that help to educate the user experience, shopping preference, purchasing options and more. Take the data from these tests to build out a roadmap that helps the customer convert and engage more on our digital platforms Job Details **Knowledge, Skills, & Abilities:** + Strong knowledge of the ecommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends + Detailed understanding of end-to-end eCommerce processes including website infrastructure, content management, product attribution and customer-facing functionality + Strong organizational skills and ability to manage multiple responsibilities + P&L management experienceProficient in Web Analytics (Google/Adobe Analytics) + Strong verbal and written communication skills **Work Experience &/or Education:** + 4-6 years of experience in ecommerce management or related field, ecommerce marketing and digital operations + 3+ years’ experience hiring and managing a team + Bachelor’s degree or equivalent experience
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