As a Data & Marketing Systems Senior Associate on the Performance Marketing Operations and Transformation team, you will execute and optimize data-driven targeting strategies, manage campaign analytics, and work closely with Marketing, Sales, Technology, and Product teams. Your hands-on approach will help establish best practices, drive standardization, and support a culture of analytics-driven marketing.

Job responsibilities

Execute and optimize data management strategies for marketing campaignsAnalyze and leverage data from multiple systems of record to refine customer targeting and improve performance metricsDevelop and maintain reusable marketing data outputs and documentationManage day-to-day execution, monitoring, and quality of data projects for audience targetingCollaborate with product and technology teams to gather requirements and support omni-channel initiativesBuild and maintain strong working relationships with project leads, stakeholders, and subject matter expertsSupport business leadership in defining project objectives and planning deliverablesEnsure compliance with data governance and privacy standardsProvide hands-on support for campaign analytics and reportingIdentify opportunities for process improvement and automationMentor junior analysts and share best practices

Required qualifications, capabilities and skills

Bachelor’s degree in Data Science, Statistics, Information Systems, or related field3+ years of experience in data analytics or customer segmentationProficiency in SQL, Python, Excel, Tableau, Adobe, etc.Ability to translate business requirements into technical specifications and communicate with non-technical partnersStrong knowledge of digital marketing principlesTeam player with ability to build strong cross-business relationshipsExcellent written and verbal communication skillsExperience managing multiple projects and priorities

Preferred qualifications, capabilities and skills

Experience in marketing operations or MarTech platformsFamiliarity with project management and agile tools such as Excel, PowerPoint, JIRA, and ConfluenceExperience with customer data platforms (CDP) or marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.)Experience working with marketing technology agencies or digital agenciesSolutions-oriented mindset and ability to work under tight deadlinesStrong relationship development and negotiating skills

Additional Information

Opportunity to work on high-impact marketing initiativesExposure to advanced marketing technology and analytics platformsCollaborative, fast-paced team environmentProfessional development and growth opportunities