How you will make history here...
This Customer Sales Lead will lead the development and implementation of the joint business plans. Responsible for proactively managing, monitoring, evaluating and updating the overall business plan to meet all volume, profit and share objectives. In addition, incumbent is responsible for implementing our brand strategies and tactics with customers by working closely with key decision makers and utilizing category management initiatives to drive customer decision making.
This role is fully remote. Preferred geography: Publix operating geography -
FL, AL, GA, NC, SC.
What you will do...
• Lead the joint business planning process and annual strategic plan with Publix.
• Manage supplier relationships on assigned categories.
• Utilize the sales planning tool and customer investment system to create optimal customer plans.
• Develop and implement trade promotion strategies and tactical plans with the customer
• Works closely with our DSD Field Sales Organization and Independent Operators to win with Publix in the marketplace.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Monitor and manage deduction balances and conduct post audits.
• Leverage shelf solutions to drive retail availability and additional product placements in store.
• Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Leverage Category Management resources and loyalty data appropriately.
• Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, and merchandising leaders.
• Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
• Lead the customer in the execution of category assessments.
• Develop and lead accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team. Proactively identify potential risks or threats to monthly forecasts.
• Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
• Identify profitable opportunities to grow incremental volume.
• Assess customer's competitive position, behaviors and strategies and understand how they align with company strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.
• Develop productive working relationship with key, decision makers within the customer's organizational structure.
• Manage several key customer touch points.
• Manage trade funding in accordance with company standards.
• May be responsible for managing all categories or select categories, depending on the specific customer.
• Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.) based upon the size, complexity and strategic importance of the customer.
• Working knowledge of the Syndicated database & technical skill to leverage the data.
• Strong understanding of and experience with P&L management.
Who you will work with...
Key members of the snack's organization.
What you bring to the table ... (Must have)
Minimum education required: Bachelor's degree
Years of relevant experience: 6+ years' experience in the CPG industry.
It would be great if you have ... (Nice to have)
Knowledge, skill, and abilities preferred:
Strong written and verbal communication skills
Must possess excellent problem-solving skills
Strong analytical thinking and analysis capability
Ability to pull/use syndicated data (IRI/Nielsen)
Ability to negotiate
Strong interpersonal and influencing skills
Ability to penetrate and conduct meetings at high levels
Category & Brand knowledge preferred
Knowledge of Supply Chain operations preferred
P&L management experience preferred
Experience managing a DSD business in the past – Bakery experience a plus
Compensation and Benefits: The target base salary range for this full-time, salaried position is between
$109,700-$157,700
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law. Apply Now Join our talent community
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