Req ID: 339022
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Customer Data Platform Admin to join our team in NOIDA, Uttar Pradesh (IN-UP), India (IN).
Keywords – “ Customer Data Platform” , “Customer Data Platform Administration”, \" Martech\", \"Marketing Technology Platform\", \"Treasure Data', \"Unica\", “Admin”, “Administration”
Job Description – Senior Administrator (Customer Data Platform / Marketing Technology platform)
About the Role
We are seeking a Senior Administrator with strong experience in managing and administering Customer Data Platforms (any one listed below). Having exposure to integrated marketing platforms such as Treasure Data, Unica OR related Martech Technology platform administration. The ideal candidate will bring deep expertise in platform administration, user support, system integrations, and day-to-day operational tasks, ensuring that our marketing systems run seamlessly to support business goals.
This role requires both technical administration skills and a strong understanding of marketing workflows, enabling close collaboration with marketing, analytics, and IT teams.
Key Responsibilities
Platform Administration
Administer and maintain integrated marketing platforms.Configure campaigns, workflows, and audience segmentation modules.Manage platform upgrades, patches, and migrations.Oversee user access management, license provisioning, and security controls.Operational & Support Activities
Perform routine monitoring, health checks, and system performance tuning.Troubleshoot incidents, resolve issues, and coordinate with vendor support as needed.Setup Network Connectivity, SSO, LDAP configuration.Maintain platform documentation, SOPs, and knowledge base for recurring tasks.Ensure compliance with internal policies, data privacy, and security standards.Integration & Collaboration
Work with cross-functional teams (Marketing, DataOps, IT, Analytics) to support end-to-end campaign execution.Manage integrations with CRM, CDP, data lakes, and reporting tools.Provide training and support to business users and stakeholders.Continuous Improvement
Identify opportunities for automation and process standardization.Recommend best practices for optimizing platform utilization.Support new feature evaluation and adoption.Qualifications & Skills
Experience on Treasure Data/ Unica would be a definite plusBachelor’s degree in Computer Science, Information Systems, or related field (Master’s preferred).5–8 years of experience in administering marketing automation and campaign management platforms.Strong hands-on expertise with Treasure Data (experience with IBM Unica, Adobe Campaign, Salesforce Marketing Cloud, or similar is a plus).Solid knowledge of SQL, data models, and APIs for integration and data troubleshooting.Familiarity with ETL workflows, data lakes, and cloud platforms (AWS/Azure/GCP).Experience in admin tasks such as access management, patching, upgrades, and monitoring.Strong problem-solving, analytical, and communication skills.Ability to work independently and lead small projects or initiatives.
Have handson admin experience on any one of the below listed
1. Salesforce CDP (formerly Data Cloud)
A powerful CDP integrated with the Salesforce ecosystem, excellent for organizations already using Salesforce CRM and marketing clouds.
2. Adobe Real-Time CDP
Part of Adobe Experience Platform, strong in real-time data ingestion, unified profiles, segmentation, and personalized experiences across digital channels.
3. Oracle CX Unity
Enterprise-grade CDP bundled within the Oracle CX suite, strong for customer analytics, loyalty, and cross-channel orchestration.
4. SAP Customer Data Platform
Integrated with SAP’s broader ecosystem, focusing on real-time profiles and enterprise use cases, particularly in retail and manufacturing.