Save Job Back to Search Job Description Summary Similar JobsHigh-impact leadership role with full market ownershipChance to build and scale a brand in a fast-growing categoryAbout Our Client

The hiring organisation is a prominent entity in the FMCG industry, with a strong market presence and a focus on delivering quality products to its customers. The company operates on a global scale, offering a stable and supportive working environment.

Job Description

Business Leadership & Market Management

Serve as the primary liaison between the regional headquarters and local distributor teams, ensuring smooth communication, alignment, and issue resolution.Assess category dynamics, channel trends, competitive landscape, and shopper behavior to design impactful commercial initiatives tailored to the Thai market.Monitor key distribution KPIs daily, weekly, and monthly to ensure consistent performance and achievement of targets.Conduct regular business reviews with internal and distributor stakeholders, generating actionable plans to drive growth and enhance profitability.

Sales & Distributor Capability Development

Guide, coach, and develop distributor sales teams to strengthen capabilities and improve execution standards.Plan and oversee the execution of sales and marketing activities, ensuring alignment with both corporate strategy and local market requirements.Address and resolve operational issues that arise during planning or execution phases.

Marketing & Channel Execution

Collaborate closely with distributor marketing teams to plan, execute, and evaluate below‑the‑line (BTL) activities and trade promotions.Manage channel budgets to maximize return on investment and ensure profitability.Develop merchandising strategies focused on increasing visibility and improving in‑store execution.

Supply Chain & Forecasting

Work with internal supply chain and customer management teams to maintain optimal stock levels and enhance forecast accuracy.Ensure efficient replenishment processes and smooth coordination with distribution partners.The Successful Applicant

Professional Competencies

Strong strategic thinking combined with a hands‑on, entrepreneurial approach.Highly motivated, adaptable, and passionate about building and growing businesses.Independent, proactive, flexible, and capable of managing responsibilities with minimal supervision.Strong analytical skills with experience creating effective structures and workflows.Excellent communication and relationship‑building skills, with the ability to work across cultures and remote teams.

Experience & Knowledge

Minimum 10 years of sales experience within the FMCG sector in Thailand; regional Southeast Asia exposure is an advantage.Experience in trade marketing or confectionery categories is beneficial.Strong understanding of FMCG distribution models and key market dynamics.Deep knowledge of both modern trade and traditional trade channels in Thailand.What's on OfferCompetitive salaryAttractive benefits packageOpportunity to lead and grow within the FMCG industry in Thailand.Stable and supportive working environment in a globally recognised company.

If you are an ambitious and experienced professional ready to make a significant impact as a Country Manager - Thailand, we encourage you to apply now.

ContactPla LertsiriQuote job refJN-022026-6946298Job summaryFunctionSalesSubsectorSales SubsectorIndustryConsumer & RetailLocationBangkokContract typePermanentConsultant namePla LertsiriJob referenceJN-022026-6946298Save JobApplyAbout Page Executive

Page Executive are inclusive Recruiters and Hirers, as reflected in our Clear Assured Platinum Standard Accreditation from the Clear Company. We are passionate about attracting diverse talent and are committed to ensuring our processes are inclusive and supportive.