Content Marketing Lead (15months FTC), London based Job ID 234194 Posted 04-Sep-2025 Service line Advisory Segment Role type Full-time Areas of Interest Marketing Location(s) London - England - United Kingdom of Great Britain and Northern Ireland **Title: Content Marketing Lead (15 month FTC) - London** **Location: London, United Kingdom** **Hybrid: 2 – 3 days in the office** **Role Purpose** The Content Marketing Lead will provide strategic leadership of CBRE’s Content function across the UK and Europe. The role’s key focus is to deliver engaging and impactful content and activation plans across channels. The position will be split between CBRE’s UK and pan European research outputs and thematic content to support central marketing campaigns. This multifaceted, senior-level role is responsible for setting and executing content strategy; overseeing content pipeline, activation and performance; leading digital content transformation; and managing a direct report. It requires strong stakeholder management and a deep understanding of editorial strategy, content management, cross-platform marketing, creative development, website optimisation and analytics. **What you will need to apply:** + Background in agency or industry settings, ideally within professional services, banking or similar environments. + Proven expertise in content marketing and copywriting, with a hands-on approach to crafting compelling narratives. + Demonstrated experience in leading content strategy and successfully activating integrated content plans. + Strong ability to build trusted relationships with senior stakeholders and act as a strategic advisor. + Exceptional proofreading and editing skills, ensuring clarity, consistency, and tone of voice. + Ability to translate complex research into engaging, accessible content that brings insights to life. + Skilled in content format innovation, guiding the business on what works best across channels and audiences. **What you will be doing:** Leadership, Management & Stakeholder Engagement + Provide strategic leadership across the Content function, ensuring delivery of impactful content aligned with business priorities and themes + Work closely with the Global Content Marketing team to ensure consistency of strategy, outputs, activation model and measurement, leveraging global best practice + Line manage Content Marketing Manager, supporting their professional development, workload prioritisation, and performance objectives + Establish and maintain strong relationships and alignment with senior stakeholders, including Head of Research UK&I and CE, Head of Marketing UK&I and Head of Communications UK&I and CE + Represent the UK in global content forums, aligning local activity with global initiatives + Drive knowledge sharing and upskilling to help position the UK as a centre of excellence in content marketing Content Strategy & Planning + Define and lead the content strategy for the UK and support European markets in partnership with Research and Marketing stakeholders, ensuring alignment with business objectives, themes, flagship research reports and integrated marketing campaigns + Oversee the content calendar, editorial pipeline and resource planning to support flagship outputs, priority campaigns and research publishing cycles + Direct the phased implementation of the global content framework initiative, in close collaboration with the Global Content team and regional stakeholders + Work with stakeholders across the wider Marketing and Communications team to agree deliverables for the research and manage the overall project plan Content Development & Activation + Direct the development of high-quality, insight-led content across multiple formats including articles, video, digital tools, reports, and animations + Oversee copy editing, quality control and content governance to maintain consistency, tone, and brand integrity across all platforms and channels + Collaborate with the Communications, Events and Digital teams to create innovative and market-leading activation strategies across platforms + Elevate the presence and impact of content across digital platforms and AI tools Digital Content & Website Management + Contribute to homepage content and Insights & Research landing pages to improve visibility, engagement, and conversion + Collaborate with internal Digital, UX, and Development teams, as well as the Design team, to optimise content delivery, performance and site functionality + Ensure digital content aligns with SEO strategy, best practice, user intent, and business objectives, and reflects the expectations of key audiences Performance Reporting & Measurement + Monitor content performance and continually refine content for improved discoverability, engagement, and ROI + Oversee the roll out and implementation of the Prism content analytics platform, including workshops with key stakeholders + Deliver regular performance reports and recommendations to the UK and European leadership teams, and oversee implementation of optimization plans **Why CBRE** When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realise your potential. We welcome all applicants. **Applicant AI Use Disclosure** We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process. CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)