Overview The Insights Analyst plays a pivotal role in leveraging social intelligence tools to uncover cultural and behavioural trends across diverse markets. By transforming social data into actionable human insights, this role helps shape business strategies and inform decision-making. You will collaborate with cross-functional teams across the Middle East, Asia, and Africa to ensure insights are embedded into marketing, innovation, and customer experience initiatives. Responsibilities Monitor and Analyze Social Conversations: Continuously track social and digital platforms to identify emerging consumer behaviors, cultural trends, and sentiment shifts across multiple regions. Generate Actionable Insights: Translate raw data into meaningful insights that inform marketing strategies, product development, and customer experience improvements. Develop Insight Frameworks: Create structured approaches for analyzing conversations, ensuring consistency and scalability across markets. Collaborate Cross-Functionally: Work closely with marketing, brand, and innovation teams to embed insights into campaigns and strategic initiatives. Deliver Impactful Storytelling: Present findings through clear, compelling narratives supported by data visualization, ensuring stakeholders understand and act on recommendations. Optimize Social Listening Tools: Ensure maximum utilization of platforms like Sprinklr, Talkwalker, and Brandwatch to answer key business questions and uncover hidden opportunities. Trend Forecasting: Identify early signals of cultural and behavioural shifts to help the business stay ahead of market changes. Build Regional Partnerships: Establish strong relationships with Insights teams across Middle East, Asia, and Africa to share best practices and align on global priorities. Measure Impact: Track and report on how insights influence business decisions and contribute to measurable outcomes. Qualifications • Experience: 3–5 years in an Insights role ( with lead agencies like Kantar, Nielsen or IPSOS or within a CMI function in a FMCG company) or within a social intelligence agency like Sprinklr, Talkwalker, and Brandwatch. • Language Skills: Proficiency in English and Arabic (written and spoken). • Technical Expertise: Hands-on experience with social listening tools such as Sprinklr, Talkwalker, and Brandwatch. • Analytical Skills: Strong ability to interpret data and translate it into actionable insights. • Communication: Excellent presentation and storytelling skills to influence stakeholders.