Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

Think about it. All around the world, there’s a universal cultural tension: the lines between meals and snacks are blurring. From on-the-go “second breakfast” needs to a mindful moment of indulgence in the evening, our brands and products have opportunities to satisfy consumers throughout the day. So, there’s an increasing snacking need – but consumers don’t want to have to choose between snacking and eating right. Insert Mondelēz International ... and our Purpose to empower people to snack right. Consumers decide what and how they want to eat. We simply obsess over their interests and innovate to make sure they continue to reach for the goodness of our snacks when they want a delicious, wholesome, nutritious, or indulgent bite made from ingredients and with packaging they can feel good about. Our purpose drives each decision we make. It is the lens through which we see the world. It inspires us to give our best each day. And it gives our work deeper meaning. We empower people to snack right.

How you will contribute

In Marketing & Media, you’ll be the ones who first capture our consumers’ imaginations, giving them a tantalizing taste of our brands. You’ll work to help our brands stay culturally relevant to consumers by developing and activating digital experiences that capture their imagination, passion, and loyalty.

The Consumer Experience Digital Lead will be responsible for high-level development and deployment of the Mondelēz social & digital strategy (owned & earned content & platforms) across Mondelēz brands in collaboration with local/global Mondelēz teams and agency partners - driving exceptional digital content & conversation experiences. The individual must be a capable manager who is confident and experienced in leading agencies and internal resources to complete deliverables on time and at an industry-leading level of quality. They are expected to be a thought leader, capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Media, including media buying and analytics, experience ideally gained across the agency and industryDigital media ideally with exposure to eCommerce best practiceWorking with and influencing external partners, matrixed local, regional and global stakeholdersHaving a test-and-learn mentality, taking learning and scaling them broadly.Having a bias to actionProcess management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a mustCommunicating effectively, verbally and in writing

More about this role

What you need to know about this position:

In Marketing & Media, you’ll be the ones who first capture our consumers’ imaginations, giving them a tantalizing taste of our brands. You’ll work to help our brands stay culturally relevant to consumers by developing and activating digital experiences that capture their imagination, passion, and loyalty.

The Consumer Experience Digital Lead will be responsible for high-level development and deployment of the Mondelēz social & digital strategy (owned & earned content & platforms) across Mondelēz brands in collaboration with local/global Mondelēz teams and agency partners - driving exceptional digital content & conversation experiences. The individual must be a capable manager who is confident and experienced in leading agencies and internal resources to complete deliverables on time and at an industry-leading level of quality. They are expected to be a thought leader, capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.

What extra ingredients you will bring:

Social Community Development, Website, Content Experience & Governance

Deploy MDLZ digital agenda through the establishment of local market principles and vision for how our Brands react, engage and show up across owned Social Media platformsProvide thought leadership on a market level, leveraging knowledge of trends and culture to become the go-to resource for consumer conversations, marketing innovation, and share learning & best practices across regionsLead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ BrandsFilter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purposeEvangelize effective content workstreams and identify efficient sources to produce high volume, low-cost content leveraging global ecosystemGuide recommendations for infiltrating new and emerging platforms and charter first-time, innovative tactics to create best-in-class digital experiencesLeverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risksBuild brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platformsIdentify, evaluate and create synergies among Brand owned & E-Comm sites, focusing on front end content experiences that sync with brand vis id, campaigns, and optimal user experienceDevelop pathing strategies ensuring digital campaigns result in best-in-class consumer journeysEstablish and organize a top-quality community management process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teamsMaintain social governance, assisting with new channel set-up, inventory of all social channels and adhering to all global standards/principles

Consumer Data / CRM Strategy

Act as a Data Privacy champion for Marketing, monitoring the compliance of marketing projects with regulatory procedures and processes and raising feedback to the DPO on processes gaps and efficienciesWork efficiently with the Digital Identity and Data team and external partners to define, extract, and synthesize available data and develop an optimal deployment strategyLead on developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer infoChampion strategic and data-lead thinking within the organization so that we build knowledge around data and customer lead marketingDeliver omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experienceCollaborate with the insights and measurement team to analyze the business impact of the data and audience strategy and implement optimization recommendations.

Measurement & Optimization

Support agencies with the collection, monitoring, and analyzation of daily, weekly, monthly, and quarterly reporting and presentations. Optimize strategy and content based on learnings.Establish critical KPIs across all Brands, owned channels, identifying growth metrics across engagement, impressions, and followersManage ongoing social media analytics and insights to track performance and continually optimize social media executions to drive engagement and brand conversationsDirect competitive analyses across platforms to inform key learning and KPI performanceLeverage insight based on local and global data with the BU Marketing team and the global Consumer Experience community

Capability Development

Elevate marketing community capability in the digital space in collaboration with the Marketing leadership in the BU and leveraging Marketing Excellence practice, develop the digital capability agenda for the BU and partner to deliver this agenda

Education / Certifications:

Relevant Tertiary Degree (Marketing, Communications or Public Relations) or equivalent.Digital marketer by background. Has experience of building brands in a digital ecosystem, knows the digital journey and understands digital levers of brand buildingMust have profound understanding of evaluating native social media analyticsMust have experience working in relevant social media platforms (i.e. Facebook business manager).Ability to drive projects from conception to completionMust possess approximately 6+ years of any combination of experience that demonstrates a commanding knowledge of social media, influencer marketing, CRM, content creation and strategy.

Job specific requirements:

Leadership Competencies:

A passion for understanding each Brand’s unique consumer and their nuancesDrive innovation and transformation agenda rooted in consumer behaviorsExecute with excellence, setting a focused strategic agenda, ensuring the highest level of excellence and delivering resultsExhibits organizational agility, creativity, and intellectual horsepowerCommitted to driving resultsHighly collaborative and the ability to influence cross-functional teams and external agencies to realize the marketing aspirations of the brandsStrong professional relationships with colleagues, agencies, and vendors

Functional Competencies:

A genuine passion for digital marketing and value it can create for our businessA passion for social media and creating unique organic content & conversation experiencesAbility to analyze metrics & data to help with content optimizationFunction expert in social media and creating front-end digital experiencesTranslate brand strategies into persuasive communication, innovation and customer activation platformsDrive impact through relevant touchpoints that drive businessFluent and demonstrated world-class capability to guide and build organizational competency, shape overall digital marketing ecosystemStrong team leader, balance of strategic & strong analytical thinking, excellent presentation skills, and experience managing and coaching agencies in a rapid growth environment

KPIs / Dimensions:

Develop world-class digital content experiences, driving content & conversation capabilities across the local marketing ecosystem, enabling marketing transformation, and scale content / learning regional/globalDeliver business impact through cohesive, disruptive and consumer-first strategies, strengthening brand equity, relevancy, and conversionExpand first party data sets through high engaging local programming and increase volume of consumer collection points

Work schedule:

Standard Business Hours

No Relocation support available

Business Unit Summary

Mondelēz International’s Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets.  The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne.  The Business Unit’s Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.  

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Media

Marketing