The Complex Marketing Manager leads marketing strategy and execution across multiple Hilton-branded and Marriott-branded hotels within a cluster, ensuring each property is positioned for revenue growth, brand consistency, and strong competitive performance. This role partners closely with the property Director of Sales & Marketing, property leadership teams, and Hilton & Marriott brand partners to drive demand across rooms, F&B, events, and local audiences.

This position supports a diverse mix of hotel brands, types and business segments. Depending on your complex, the role may oversee marketing for full-service hotels, extended-stay brands, select-service properties, or a combination. The manager will also support F&B outlets, seasonal activations, holiday events, and on-property promotional campaigns, along with initiatives that drive group, leisure, corporate transient, and local business performance.

The ideal candidate is a proactive, digitally savvy marketer with strong social media expertise, excellent communication skills, and the ability to manage multiple stakeholders and priorities across both Marriott & Hilton hotels.

Key Responsibilities

Marketing Strategy & Planning

· Support and execute annual and quarterly marketing plans for each hotel, working closely with the Crescent corporate team

· Conduct market research, competitive analysis, and trend monitoring to inform strategy

Digital Marketing, Social Media & Content

· Lead organic social media strategy and execution for all complex hotels, ensuring brand alignment and high-quality content across Instagram, Facebook, and LinkedIn

· Drive engagement growth through community management, timely responses, proactive audience interaction, and social listening

· Plan, produce, and publish content, including copywriting, photography direction, short-form video, and on-property content capture

· Maintain digital channels including websites, email marketing, and storefronts

· Manage digital asset organization for each property

Partnerships & Community Engagement

· Build relationships with local businesses, tourism boards, CVBs, chambers, and event organizers to develop cross-promotional opportunities

· Support influencer, creator and partnerships in alignment with Hilton and Marriott brand guidelines

Brand Management

· Ensure every touchpoint — digital, print, social, on-property collateral — aligns with Hilton and Marriott brand standards.

· Serve as the point of contact for Crescent corporate digital teams

· Maintain property fact sheets, presentations, and brand assets

Project & Stakeholder Management

· Support and guide hotel GMs, DOSMs, F&B leaders, and operations teams on marketing needs

· Manage creative timelines, vendor partnerships, production schedules, and budgets

· Coordinate campaign rollouts across multiple properties and channels