Community Marketing Manager – Airheads Community

  

This role has been designed as ‘’Onsite’ with an expectation that you will primarily work from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

The Community Marketing Manager is responsible for developing and executing marketing strategies to increase membership, logins, and active participations in a community networking technical users.

Key Responsibilities

Community Engagement & GrowthDevelop and execute marketing strategies to increase membership, logins, and active participation.Implement gamification and engagement programs (e.g., MVP initiatives, contests).

Content Strategy & PublishingManage editorial calendars for blogs, newsletters, and other cyclical publications.Publish and promote monthly newsletters and events on community site.Collaborate with SMEs to produce technical content, webinars, and demos tailored for a highly technical audience that supports the editorial strategy for the community.Collaborate with community manager on the structural and UI evolution of the community siteManage vendor relationships with communication platform providers

Event Marketing & ExecutionPlan and promote Airheads presence at major events (e.g., HPE Discover, Networking Days, TechJam), including lounges, interactive experiences, office hours, MVP appreciation, and advisory boards.Coordinate logistics for onsite engagement programs and digital signage.

Campaign ManagementCreate integrated marketing plans for community initiatives, ensuring alignment with broader marketing objectives.Drive SEO optimization and streamline user experience across community platforms.

Analytics & ReportingTrack KPIs such as new members, active engagement, page views, content acquisition, webinar attendance, and SCO.Analize dashboards and reports to that illuminate trends, measure success, and inform strategy.Collaborate with marketing operations and community manager to develop new models that improve audience segmentation, revenue association, and bidirectional data exchange with Marketing and SFDC.

Required Skills & Qualifications

BA/BS in marketing related field; MBA preferred.5+ years of marketing or related field (solutions marketing, customer marketing, partner marketing, community or event marketing experience) with a strong understanding of technical communities and B2B marketing.Experience in content creation, event planning, and digital marketing.Proficient on community platforms (Higher Logic), analytics tools (DOMO, Power BI), SCO platforms (BrightEdge) and webinar tools.Excellent written/oral communication and strong interpersonal skills.Ability to manage/influence virtual teams and strong negotiating skillsUnderstanding of enterprise networking technologies (WLAN, Switching, WAN, Security, Data Center) highly desired.

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

Job:

Marketing

Job Level:

Specialist

    

\"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 105,500 - 213,500 in California // 92,600 - 213,500 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered.\"

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.