Communications Manager
Insight Global
Job Description
This role leads end‑to‑end customer experience (CX) communications for all business customer segments, including Business Markets, Global Enterprise, and Public Sector. The Communications Marketing Manager owns the transactional communications lifecycle, template governance, and omnichannel orchestration strategy to drive consistent, high‑quality customer communications aligned with CX and NPS objectives.
The role partners closely with Communications Strategy, Database Marketing, CRM, Product, Digital Operations, Sales, IT, and agency teams to improve customer journeys, scale capabilities, and implement best‑in‑class communication standards across email and SMS.
Key Responsibilities
Own the omnichannel transactional communications experience, providing cross‑functional leadership on new communication needs and orchestration recommendations.
Partner with journey leads to conduct customer and functional journey analysis and mapping.
Define and govern end‑to‑end prioritization for non‑marketing communications, establishing business rules for logic, design, frequency, and content continuity.
Lead the development and management of a centralized email and SMS template library and CX playbook.
Manage communication requirements for email and SMS in collaboration with creative agencies.
Collaborate with CRM, Product, and other teams to incorporate technology advancements supporting scalable template management.
Ensure communications meet quality, accuracy, responsive design, personalization, and advanced testing standards.
Oversee design, build, and testing of email, SMS, and ad‑hoc communications, aligned with platform migration and system standards.
Apply industry best practices and emerging trends across digital communications and high‑visibility CX initiatives.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
5-7+ years experience with Marketing Communications for large enterprise companies
Adobe Experience Manager (AEM) and Adobe Creative Suite (XD, Photoshop, Illustrator, InDesign, WorkFront)
Successful track record with CX journey analysis, working with agencies, and end to end marketing communications
Bachelors Degree RCS (Rich Communication Service) experience
Figma experience
Digital Marketing certifications
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