Join us as a Content Marketing Specialist in our Commercial & Investment Bank team, where you'll play a pivotal role in shaping our marketing strategies. This position offers the opportunity to collaborate with industry leaders and contribute to innovative campaigns that support our business goals..
In this role, you will work closely with executives from our Global Banking, Markets, Research, Securities Services and Payments business lines to develop and execute marketing plans. You will analyze industry trends and competitor activities to recommend strategies that enhance our market presence. While this role offers a dynamic work environment with shifting deadlines and priorities, it will prove to be a rewarding career experience.
Job Responsibilities:
Produce in-depth articles ad reports for internal and external distributionDevelop and execute marketing plans and campaigns in collaboration with business stakeholders, product marketers and communications leads Write compelling copy for a wide range of client segments that include a C-suite audience of asset managers, institutional investors, treasurers, etc.Reduce dense research reports and white papers into digital-friendly formatsAnalyze and report on industry trends and competitor activitiesRecommend digital-first marketing strategies to support business objectivesCreate compelling content for digital platforms, including articles, web copy, and social mediaCollaborate with cross-functional teams to deliver content aligned with brand strategyEdit and proofread content for consistency in tone and voiceConduct research to write timely, relevant articlesEnsure business, legal and compliance clearance for all pieces of contentRequired Qualifications, Capabilities, and Skills:
Bachelor's degree in journalism, communications, or related fieldMinimum 7 years of experience in editing, proofreading, and feature article writingExperience in the banking industry is essentialProven experience as a writer or reporterExpertise in SEO best practicesAbility to work under tight deadlines and manage multiple prioritiesSuperior writing skills in English with flawless grammar and accuracyExcellent presentation skillsPreferred Qualifications, Capabilities, and Skills:
Experience with content management tools (e.g., Contently)Experience conducting keyword research using SEO tools (e.g., BrightEdge, Google Keyword Planner)Proven track record of producing both short and long-form contentExperience synthesizing and translation data sources, charts and infographicsAbility to adapt tone and voice for various channels, including social media and web