The Consumer Bank Acquisition Marketing team is responsible for driving incremental, high‐quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships. The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to oversee the development and execution of creative advertising campaigns and paid media strategies. 

As a Campaign Manager-Senior Associate on the Paid Media team, you should have strong project management skills, a deep understanding of creative processes, and hands-on experience with paid media planning and buying. You will lead the execution of Paid Media programs for expansion markets and new strategic initiative in partnership with the internal Brand team. 

 

Job responsibilities:

Collaborate with creative teams to develop campaign concepts, messaging, and deliverables

Guide internal stakeholders through the creative process, from ideation to final production

Ensure creative assets align with strategic priorities and brand standards

Traffic assets to publishers in partnership with media buyersPerform quality assurance of ads in marketManage invoicing and budget trackingReview media performance on an ongoing basisIdentify optimization opportunities to deliver effective results against business targets

 

Required qualifications, capabilities and skills:

Proven track record in executing paid media marketing with 5 years of experienceStrong knowledge of campaign execution and/or project managementDigital consumer marketing experience in owned, earned and paid channels, strong executional knowledge of social, paid display, TV/streamingKnowledge of database marketing principles, segmentation, testing and results measurement Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members 

Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities 

Meticulous attention to detail and a curious mindset

Creativity and innovation with a focus on constant improvement 

Excellent written and oral communication skills

 

Preferred qualifications, capabilities and skills:

2-5 years of agency/vendor management experienceSpecific experience in financial services including debit or credit marketing and/or agency-side experience is a plus4-year college degree in Marketing or related field