Mumbai, Maharashtra, India
24 hours ago
Business UAT Analyst I -Campaign Testing Automation

Are you ready to revolutionize the way Card Marketing campaigns are validated? Join our team to develop intelligent testing frameworks and scalable solutions, ensuring accuracy and compliance in marketing assets. 


As a Business UAT Analyst I  within Card Services, you will be responsible for transforming how Card Marketing campaigns are validated by leveraging advanced automation and AI-driven solutions. Your role focuses on developing intelligent testing frameworks using tools like Python, Selenium, and internal AI tools to automate validation of campaign assets—such as emails, microsites, direct mail, and online ads. You will play a key role in identifying strategic testing gaps by mapping full campaign and customer journeys and designing scalable testing solutions. Collaborate with cross-functional teams to ensure alignment with regulatory and brand standards.

 

Job Responsibilities:

Collaborate with Card Marketing, Marketing Channel Execution, Product, Technology, and Controls teams to design and implement automation solutions for campaign asset testing.Develop intelligent testing methods and reusable scripts to reduce manual effort and increase validation accuracy.Map end-to-end campaign and customer journeys to identify gaps in testing coverage and recommend new checkpoints.Design and maintain dynamic checklists and testing templates tailored to different asset types and campaign objectives.Translate marketing and operational needs into scalable testing solutions and validation workflows.Ensure alignment with regulatory and brand standards through collaboration with cross-functional teams.

 

Required Qualifications, Capabilities, and Skills:

5+ years of experience in campaign testing, QA automation, or marketing operationsProficiency in Python and Selenium; hands-on experience in developing automation scripts for content and UI validation.Exposure to AI/ML tools or frameworks for intelligent document or content analysisStrong analytical skills with the ability to map marketing workflows and identify testing gaps or process inefficiencies.Experience building or managing campaign/customer journey flow diagrams and using them to drive strategic insights.Excellent communication and documentation skills for defining test plans and working with stakeholders.

Strong problem-solver who thrives in ambiguity and builds innovative testing solutions proactively.

 

Preferred Qualifications, Capabilities, and Skills:

 

Results-oriented mindset with a deep focus on detail and execution quality.Demonstrated ability to drive automation that reduces cycle times and increases accuracy.Passion for customer experience and the role testing plays in delivering error-free, compliant, and impactful marketing assets.Able to think strategically while executing tactically—connecting dots across campaign flows to enhance testing coverage.Bachelor’s degree in Computer Science, Marketing Technology, or related field preferred. Preferably from financial services or regulated industries.
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