**DESCRIPTION** We are looking for a talented **Business Line Manager** to join our team specializing in **Product Marketing** for the **EU Aftermarket** **Department** in **Redditch, Worcestershire, United Kingdom** **In this role, you will make an impact in the following ways:** + Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals. + Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction. + Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation. + Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential. + Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions. + Strengthen the brand’s presence through effective communication strategies and by maintaining a consistent, customer-focused message. + Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions. + Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning. **RESPONSIBILITIES** **To be successful in this role you will need the following:** + Strong business and market acumen with the ability to connect strategic objectives to operational execution. + Proven decision-making and analytical skills to evaluate market data and identify value-driven opportunities. + Excellent communication and collaboration abilities to influence across functions and global teams. + A proactive, results-oriented mindset with a focus on driving measurable business impact and customer satisfaction. **QUALIFICATIONS** **Education/ Experience:** + Bachelor’s degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required. + Intermediate-level experience in product management, marketing, or related business functions. + Experience leading or participating in cross-functional project teams. + Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products. + Familiarity with axle, driveline, steering, or suspension products is advantageous. **Job** Marketing **Organization** Cummins Inc. **Role Category** On-site with Flexibility **Job Type** Exempt - Experienced **ReqID** 2421685 **Relocation Package** No **100% On-Site** No