Business Development Representative (BDR)

The Business Development Representative (BDR) is responsible for identifying and developing new business opportunities through proactive outbound prospecting. This role focuses on generating qualified sales opportunities—such as appointments—via calls, emails, social media, and other channels. The BDR works closely with the sales team to build a strong pipeline of prospects and uncover new business opportunities.

Key Responsibilities Proactively engage potential customers through outbound prospecting (email, phone, social media, etc.) to schedule appointments for the sales team. Qualify inbound leads based on defined criteria and route them to the appropriate sales representative. Drive consistent activity to support pipeline development and achieve quotas. Collaborate with sales and management teams to build and maintain a qualified prospect pipeline. Respond promptly to customer inquiries and nurture leads into qualified opportunities. Maintain accurate records of interactions and ensure all leads are entered into CRM and sales automation tools. Develop and implement strategies to optimize outbound prospecting processes. Partner with marketing and sales teams to align lead generation, qualification, and sales efforts. Analyze lead data to identify trends and areas for improvement. Stay current with industry trends and best practices in sales development. Enhance product knowledge through regular training sessions. Follow established sales cadence, including researching accounts, identifying key players, generating interest, and developing accounts. Report weekly results and activity milestones, both qualitative and quantitative. Perform other duties as assigned. Qualifications Bachelor’s degree in Business Administration, Marketing, Sales, or related field (required). 5–10 years of experience in business development, sales, or marketing (required). Proficiency with CRM software, marketing automation, and sales tools (required). Results-driven, self-motivated, and capable of working independently to achieve targets. Knowledge, Skills, and Abilities Ability to work independently and collaboratively within teams. Strong time-management and organizational skills. Proficiency in Microsoft Office applications. Excellent written and verbal communication skills. Ability to build rapport, overcome objections, and maintain a forward-thinking mindset. Strong analytical and reporting skills. Ability to manage multiple projects simultaneously. Excellent interpersonal skills for engaging with both internal teams and external customers. Comfortable communicating with all levels within a prospect’s organization and presenting to sales and marketing leadership. Working Conditions Office environment with standard lighting, ventilation, and noise levels. Work involves interpreting and applying complex material and data. Minimal physical effort required; primarily sedentary with occasional walking, standing, bending, and lifting objects under 10 lbs. Regular use of basic tools and equipment (keyboard, calculator, etc.).

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.