Job Summary:                          
We are seeking an experienced Business Analyst (BA) to join our Offering Team and contribute to the design, development, and delivery of a next-generation digital experience platform for AV, Media, and Digital experience ecosystems. This platform will integrate multiple SaaS applications, cloud services, and enterprise systems to enable seamless content orchestration, device management, and user engagement across digital environments.

The BA will play a key role in translating business objectives into clear, actionable requirements, features, and user stories that drive the end-to-end product development lifecycle — spanning backend, frontend, and cloud-based workflows. The ideal candidate brings hands-on experience in digital product development, system integrations, and cloud technologies, with a strong understanding of media workflows, AV infrastructure, and digital experience solutions. This role requires close collaboration with cross-functional teams to deliver scalable, reliable, and innovative products that power immersive digital experiences.
                                          
                                                                                       
Primary Duties and Responsibilities:
Market and Customer Insights
•    Conduct market research, competitor analysis, and trend identification to              inform offering strategy.
•    Partner with sales, product managers, and solution architects to understand       customer use cases, challenges, and pain points.
•    Translate customer requirements into business needs and ensure these are        reflected in offering definitions and product features.

Requirements Gathering & Documentation
•    Perform gap analysis between current systems and target state, capturing           business, functional, and technical requirements.
•    Partner with Offering Managers to define scope, service components, and           value proposition.
•    Prepare BRDs, functional specifications, user stories, acceptance criteria,           and process flows to guide design and implementation.
•    Break down requirements into epics, features, and user stories with clear           acceptance criteria.
•    Support definition of pricing models, costing frameworks, and SLAs by                  collaborating with finance, delivery, and operations teams.

Collaboration & Delivery
•    Act as liaison between stakeholders, UX/UI, product managers, developers,       and QA.
•    Ensure requirements are well-understood and validated against business           goals.
•    Work closely with engineering on cloud-native services, APIs, integrations,         and user interface design.
•    Participate actively in Agile ceremonies (backlog refinement, sprint planning,       daily stand-ups, sprint reviews, retrospectives).
•    Engage with customers to gather feedback and refine features for                        continuous improvement.

Process & Governance
•    Map the end-to-end lifecycle of offerings (design → build → launch →                 sustain).
•    Define governance processes, roles, and accountabilities across cross-               functional teams (sales, delivery, operations, finance, legal).
•    Monitor adherence to offering standards, ensuring consistency and                     compliance across regions.

Performance Measurement & Continuous Improvement
•    Define and monitor KPIs such as adoption, revenue, margin, service quality,       and customer satisfaction.
•    Analyze operational data to recommend improvements and optimizations.
•    Provide insights to refine existing offerings or retire underperforming ones.
•    Develop and maintain product roadmaps aligned to business priorities and         long-term strategy.

Project & Risk Management
•    Track delivery milestones across cross-functional teams, ensuring                       commitments are met.
•    Identify risks, blockers, and dependencies; escalate and facilitate resolution.
•    Prepare and present status updates to leadership, highlighting progress,             risks, and next steps.

Agile Practices
•    Guide and coach the team on Scrum principles, Agile values, and best                practices.
•    Support backlog prioritization and facilitate workshops to align business and        technical goals.
•    Foster a culture of collaboration, knowledge sharing, and transparency               across teams.

                                          
Required Qualifications of the Business Analyst                                            
•    Bachelor’s degree in Computer Science, Information Technology, Business Administration, or related field.
•    5+ years of experience in business analysis, product development  within Agile environments.
•   Agile certifications (e.g., CSPO, PSPO, SAFe PO/PM, Leading SAFe) preferred.
•    ITIL certification is a plus.

                                        
Required Knowledge and Skills:

•   Proven experience as a Business Analyst in SCRUM teams delivering digital      platforms, SaaS products, or enterprise applications.
•   Strong background in backend and frontend development workflows                   (working knowledge, not coding required).
•   Hands-on experience with cloud solutions (AWS, Azure, GCP) and SaaS             integrations (APIs, CI/CD pipelines, identity management).
•   Strong analytical, problem-solving, and facilitation skills with a data-driven          decision-making approach.
•   Familiarity with Agile tools (JIRA, Confluence, Azure DevOps).
•   Understanding security, compliance, and enterprise integration requirements.
•   Exceptional communication and stakeholder engagement skills; able to              translate complex technical concepts into business value.
•   Experience with media technologies or digital experience platforms is a plus.
•   Proficiency in Microsoft Suite (Excel, PowerPoint, Visio, Project).
•   Ability to thrive in fast-paced, cross-functional environments, managing               multiple priorities and changing business needs.