Job Posting Title:

Broadcast Marketing Director

Req ID:

10139832

Job Description:

We are seeking an experienced and visionary Broadcast Marketing Director to lead the development and execution of our broadcast strategy for China and international markets. This role drives high-impact broadcast and digital content initiatives, builds strategic media partnerships, oversees production, and elevates Hong Kong Disneyland (HKDL) as a must‑see destination for guests worldwide.

Job ResponsibilitiesDevelop and lead the broadcast marketing strategy for China and international markets.Identify and secure high-impact broadcast, social, and digital opportunities to showcase HKDL experiences.Build and maintain strong partnerships with broadcasters, media networks, and key industry stakeholders.Lead ideation, planning, and execution of broadcast programs from concept through production and approval.Oversee content development, brand alignment, messaging, and creative integration in all broadcast assets.Negotiate advantageous media and broadcast deals to maximize exposure and marketing value.Manage production needs including b‑roll filming, event coverage, and sizzle video creation.Lead and develop the broadcast marketing team, including full‑time staff and freelance pool.Oversee project budgets, timelines, and production resources to ensure smooth execution.Communicate broadcast strategy, performance, and results across internal teams and leadership.Job RequirementsBachelor’s degree in TV Broadcasting, Media, Communications, or related discipline.Minimum 12 years of solid experience in regional or mainland China broadcast/media industry.Demonstrated expertise in TV program development, production, syndication, and media evaluation.Strong understanding of China and Asia broadcast landscapes and audience trends.Proven experience contributing to large-scale productions (TV, film, digital, or social mega‑projects).Experience working with multinational or global brands; Disney brand familiarity is a plus.Strong negotiation skills with a track record of securing mutually beneficial media partnerships.Excellent communication, presentation, and storytelling abilities.Creative, strategic, and able to manage multiple priorities with minimal supervision.Strong leadership skills with the ability to work cross-functionally and manage diverse teams.High level of professionalism, initiative, and results orientation.

If you are passionate about bringing stories to life on a global stage and shaping high-impact broadcast partnerships, we invite you to join us and create unforgettable magic for audiences around the world.

HKProfessional #LI-AI1

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (HKDL)

Primary Job Posting Category:

Marketing Promotions

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Lantau Island, Hong Kong

Alternate City, State, Region, Postal Code:

Date Posted:

2026-01-26