Overview This role will focus on how our brands come to life in physical, digital, and social environments. From retail activations and events to experiential storytelling and new consumer engagement touchpoints. You will combine strategic thinking and creative excellence to craft experiences that are authentic, memorable, and drive brand love. Responsibilities Design Leadership: Lead the design strategy and creative development for brand experience and activation projects across multiple PepsiCo brands. Experience & Activation Design: Create immersive, consumer-centric experiences that integrate storytelling, design, and innovation across retail, events, digital, and physical activations. Brand Guardianship: Ensure design consistency and authenticity across every touchpoint, translating global brand principles into locally resonant experiences. Creative Direction: Guide internal teams and external agency partners to deliver breakthrough design solutions aligned with business and marketing goals. Cross-Functional Collaboration: Partner closely with marketing, insights, innovation, and commercial teams to build impactful design programs that strengthen brand equity and drive engagement. Innovation & Trends: Identify new cultural, design, and technology trends that inspire fresh creative approaches and enhance brand relevance in the market. Mentorship: Coach and inspire junior designers, fostering a culture of creativity, collaboration, and continuous learning within the Design team. Measurement: Define success metrics and evaluate the effectiveness of experiential and activation design initiatives in driving brand growth Qualifications 7+ years of experience in brand, experience, or activation design (preferably within FMCG), lifestyle, or creative agency environments. Proven ability to lead end-to-end experiential and activation design programs from strategy to execution. Strong portfolio showcasing brand storytelling, spatial design, retail activation, or event experience design. Excellent understanding of brand systems, design thinking, and consumer engagement principles. Demonstrated success in managing cross-functional stakeholders and external creative partners. Strong leadership, presentation, and communication skills with the ability to influence at multiple levels. Proficiency in design and visualization tools (Adobe Creative Suite, 3D/motion tools a plus). Fluent in English; regional experience across APAC markets is a strong advantage.