Analyst II – Business Performance Analytics (Nat/Org, MBS, NAR) About General Mills We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell. How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people. With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services. For more details check out https://www.generalmills.co.in Job Overview The future of food will be created by those who best anticipate evolving consumer behavior. Insights & Analytics collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills. Our mission in Insights & Analytics ‘globally’ is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action. We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas. The Agency is a GMI internal central marketing team of experts that is agile, consumer-obsessed, data powered and AI-enabled. Insights and Analytics org within The Agency is responsible to deliver integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands. The Insights and Analytics org has integrated teams operating from our Minneapolis and India offices, and this role is based of our India office. The BPA Excellence team work on market insights and business analytics for different business units within GMI segments. This team leverages a variety of data sources (Point of Sale, Consumer Panel, Analytics outputs, Numerator, Luminate, etc.) to provide insights around critical business questions ranging from Brand and Category deep-dives, Driver analysis, Innovation, Macro factor impact, Consumer segmentation and Pricing and promo impact. This team plays a crucial role in ensuring that General Mills succeeds in an ever evolving market environment. Key Accountabilities Primary Role Responsibilities of BPA BU Specialist · Serve as the analytical subject matter expert for Nat/Org BU with a flexibility to support additional BU’s within MBS delivering critical insights across consumer, category and customer data to provide a holistic view of performance to drive real-time decision making · Lead weekly and monthly performance analysis to understand performance drivers by brand, channel, customer, regions and SKUs · Answer real-time performance questions across the business and provide insights into category dynamics inclusive of HH behavior trends leveraging POS and Panel data · Deliver in-depth analysis to explain the ‘why’ behind performance drivers, including category, competition, pricing, distribution, and promotions · Support forums like PEAK, MBR, and others with timely, brand-specific analytics · Approach problems in a structured manner and integrate knowledge of tools and techniques and apply these appropriately to the analysis of projects to deliver meaningful insights/solutions · Partner and collaborate cross functionally to drive alignment and impact SME for Nat/Org and deep expertise in data · Act as a POC/SME for Nat/Org in Meals & Baking Operating Unit with a flexibility to support other BU’s · Should be able to identify the micro and macro trends and other economic trends affecting the buyer’s behavior · Proactively identify category slowdowns to drive awareness of business risk and identify key opportunities and communicate key findings and provide actionable insights · Partner with OU Insights & Analytics counterparts to share insights, further storytelling, and drive growth · Translate business question into research question and apply appropriate methodology/ data/ analytic approach to answer the same. · Deep expertise in key data sources (e.g., Nielsen/Circana, 84.51, etc.) and fluency in other I&A capabilities (e.g., SRM, Advanced analytics) · Mentor junior team members on projects and usage of various tools and data sets. Stakeholder management · Lead projects with high levels of accountability and ownership, effectively managing conversations and providing regular updates to stakeholders. · Regularly evaluate business performance and come up with analysis ideas to proactively address business’ concerns Operational Excellence · Be agile and adapt to dynamic business/team environment and continuously work to deliver on priorities. · Handle huge data sets, navigate through multiple capabilities and deliver consistent results. · Work effectively in a team spread across geographies and capabilities. · Evaluate diverse data sources, including POS data, Panel Data, and Consumption Data, synthesizing this information to provide detailed analysis and insights, focusing on delivering the complete story rather than just data points. Minimum Qualifications · Minimum 4-6 Years of experience in working with Scanner databases like IRI or Nielsen RMS. Experience/ understanding of Panel data is desirable · Bachelors/Master’s degree in Business/ Statics/Economics Preferred Qualifications/ Skills/ Job Experiences Experience in FMCG/ CPG domain is preferable Strong verbal, written communication skills with the ability to express difficult concepts in simple terms. Expert in Excel/PPT and using POS tools (Nielsen Answers, IRI, DunHumby etc.) Exceptional analytical, organizational/prioritization and problem-solving skills. Experience of SQL, Power BI, Tableau will be an added advantage.