What you'll do

Canadian Tire Corporation is seeking a results driven, customer centric communications leader to help shape and elevate the corporate voice of one of Canada’s most trusted companies. This role is for a strategic thinker, seasoned advisor and confident orchestrator who thrives at the intersection of business, reputation, and storytelling, and who is energized by leading teams through complexity and change.

Reporting directly to the Vice President of Communications, the Associate Vice President, Corporate Communications is responsible for providing senior leadership in designing and implementing integrated corporate communications strategies. These initiatives are aimed at supporting business objectives, building trust, and enhancing both brand and corporate reputation across CTC and its group of companies. This leader will act as a trusted advisor to senior leaders, a steady hand during moments of risk, and a builder of high impact communications capabilities.

Corporate Reputation and Strategic Communications

Lead the development and execution of corporate communications strategies that protect and enhance CTC’s reputation with key audiences, including the business community, media, partners, and third-party organizations

Act as a hands-on writer and editor for high profile communications, including executive messages, speeches, financial materials, and enterprise announcements

Translate complex financial and strategic information into content that is clear, compelling, and decision enabling

Create key materials including press releases, executive briefing documents, media kits, and earned media strategies

Act as communications lead on enterprise initiatives, working closely with senior leaders and cross functional partners to deliver integrated, outcome driven plans

Financial and Business Communications

Oversee the development of quarterly and annual communications materials for Canadian Tire Corporation, with a strong command of financial communications, disclosure requirements, and executive messaging

Manage the quarterly and annual materials for CT REIT, ensuring clarity, accuracy, and alignment with broader corporate narratives

Partner closely with Finance, Legal, Investor Relations, and senior leadership to ensure consistency, rigor, and confidence in all externally facing materials

Issues Management and Reputation Protection

Lead the management of reputational issues arising from social platforms, in store escalations, and media coverage, providing clear counsel and decisive action.

Ensure strong governance, escalation protocols, and readiness for emerging risks, with a focus on speed, judgment, and brand protection.

Provide strategic oversight of some corporate social media channels, ensuring alignment with brand voice, reputation goals, and emerging best practices

Team Leadership and Operations

Lead, mentor, and inspire a high performing team of Corporate Communications professionals, fostering a culture of excellence, accountability, and growth

Set clear direction, prioritize work, and ensure the right resourcing model to deliver against strategy

Effectively manage and oversee the annual budget, with a focus on impact, efficiency, and measurable outcomes

What you bring

10+ years of progressive experience in corporate communications, with at least 5 years in a senior leadership/people manager role

Proven ability to build, manage, and motivate high caliber teams around a clear vision and shared outcomes

Post secondary degree or diploma in corporate communications, marketing communications, public relations, or a related field

Experience within a large, complex, or retail organization strongly preferred

Demonstrated ability to influence strategic decision making and provide trusted counsel to senior executives

Strong strategic and analytical mindset, with the ability to anticipate issues and identify opportunities in dynamic environments

Experience overseeing corporate social media and issues management at scale

Exceptional writing, editing, and presentation skills, including the ability to shape executive level content and PowerPoint presentations

Proven experience collaborating across functions and leading through influence

Strong financial acumen and experience managing budgets

#LI-GT1

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.