Associate Specialist, Marketing, India Requisition ID: 69805 Date: May 14, 2025 Location: Hyderabad, Andhra Pradesh, IN Department: Marketing Description: At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future? There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families. We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts. **Job Summary** In this role, you will be responsible for driving branding initiatives, business analytics, customer engagement within the marketplace through the development and deployment of promotional materials which highlight the differentiation of West products and services. This individual will combine creative, strategic, and tactical thinking with an analytical approach to systematically improve the development, coordination, and deployment of effective, compelling promotional materials and lead internal business processes to coordinate and integrate efforts across market units/product management/service priorities. They will also research key market trends and compile market reports on customer/product needs to help in the creation and deployment of marketing content. **Essential Duties and Responsibilities** + Lead the development and execution of branding initiatives aimed at strengthening West Pharmaceuticals' presence among existing customers and emerging accounts. + Collaborate with commercial teams to create tailored programs that enhance brand loyalty and customer satisfaction. + Implement and oversee customer engagement activities to build and maintain long-term relationships with clients. + Conduct monthly reviews and analyses of customer trends and updates, utilizing data from annual reports, industry websites, and other resources. + Regularly gather and share market insights with the commercial team and stakeholders to align strategies with industry trends. + Perform in-depth analysis of market data to identify gaps and work collaboratively with sales teams to address these areas. + Partner with the commercial team and Technical Customer Services (TCS) to design and execute comprehensive marketing promotion plans. This includes webinars, technical seminars, industry events, exhibitions, and strategic campaigns. + Collaborate with the Digital and Technology Canter (D&TC) team to enhance employee advocacy, strengthen social media presence on platforms like LinkedIn, and execute impactful email marketing campaigns. + Lead the organization of digital initiatives, including webinars, ensuring effective implementation and customer engagement. + Foster partnerships with industry and academic institutions to support business growth and innovation. + Develop metrics for campaign evaluation and work with stakeholders to assess the effectiveness of marketing initiatives through performance reviews and detailed reporting. + Facilitate communication between teams to enhance operational efficiency and drive innovation. + Partner with corporate marketing communications and other relevant team members to ensure cohesive marketing efforts **Additional Responsibilities** **Education** + Bachelor's Degree with an emphasis in marketing or business administration or equivalent experience required + Master's Degree MBA with an degree in marketing preferred **Work Experience** + 3-4 years in product marketing, ideally in a B2B role selling technically complex products preferred **Preferred Knowledge, Skills and Abilities** + Strong analytical and project management skills + Self-driven, curious, and well-organized + Ability to work effectively and collaboratively within a team and coordinate efforts cross-functionally to achieve positive results + Excellent verbal communication, presentation skills, and writing proficiency + Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity + Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services + Proficiency in developing market messaging in line with Challenger principles and in support of customer journey + Ability to leverage technical data to support product claims through commercial content generation + Technical proficiency in managing collaborative work through digital platforms including Teams, SharePoint, MS Project and respective internal marketing tools to manage campaigns + Exercises wide latitude in determining objectives and approaches to critical assignments + Working knowledge of medical device regulations, ISO standards, and market trends on combination products + Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description + Able to comply with the company’s safety and quality policy at all times **License and Certifications** **Travel Requirements** 10%: Up to 26 business days per year **Physical Requirements** Sedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. **Additional Requirements** + Must be able to communicate effectively, make quick decisions, interpret data, read and write, speak in front of groups, express and exchange ideas, understand direction and adhere to procedures West embraces diversity and equality of opportunity. We foster an environment where all individuals are safe, treated fairly, valued and respected. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, disability status or other applicable legally protected characteristics. Where permitted by law, employment with West Pharmaceutical Services, Inc. or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of post-offer background screening and/or drug screening.