**About Human Pharmaceutical Business** With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients. + **Job description highlights:** + Generate deep **patient & customer** insights, competitive landscape and formulate respective **launch strategy and operational plan** in line with global & local guidance + Drive **market shaping and direct to patient** campaign execution excellence and brand building to solidify brand positioning for pre-launch and launch preparation + Collaborate with **KEEs** for strong engagement /endorsement and collect **front line HCP insights** to identify business opportunities and support business planning and brand SOV + Collaborate with **HAMA, Medicine, CE, CS, Comm** and **marketing peers** for brand strategy development, direct to patient engagement and obesity related eco-system build-up + **Experience & capabilities required:** + AMD / SMM, 10 years MNC marketing experience, with more than 2 years GLP1 experience, diabetes / chronic disease / CKD preferred + Proven record of pre-launch / launch experience, impactful campaign execution and strong KOL management + Good knowhow on customer insight generation, direct to patient engagement & digital / social media engagement + Self driven, committed and growth mindset, strong collaboration, customer focus + Fluent in Mandarine and English All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.