Associate Manager, Media Planning
Walgreens
Job Summary
Responsible for the day-to-day coordination, development, and management of audience and insight led media plans for clients of Walgreens Advertising Group (WAG). Support the annual strategic planning and provide actionable recommendations based on outcomes and client-specific goals. Ensures the cross functional team is optimizing internal and external processes and procedures with a goal to streamlined work and optimized client relationships. Lead media planning process and assist in the supervision of the media planning pod’s day-to-day workflow of a specific book of business.
Job Responsibilities
Reviews, manages, and responds to RFP requests giving guidance to sales teams.Develops strong and effective media plans based on sound strategies, past performance, and research.Audits media plans and all supporting documents related to the process such as but not limited to: ad specification sheets, insertion orders, billing documentationFormulates, writes, and presents campaign / media recommendations and proposal documents. Oversees day-to-day workloads of Media Planners / Sr. Media Planners and assists in their training and development.Maintains a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.Manages all aspects of the media plan execution, including quality assurance of insertion orders and billing reconciliation.Works with Media Execution and Analytics teams to monitor, analyze, and report campaign results.Collaborates with Insights teams on audiences targeting to align with marketing objectives.Remains abreast of the overall media marketplace and relevant opportunities to clients.Supports process improvement initiatives within the Media Planning team.Creates improvement and better outcomes through innovation / approaching things in new ways.
About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
#LI-CB1
Responsible for the day-to-day coordination, development, and management of audience and insight led media plans for clients of Walgreens Advertising Group (WAG). Support the annual strategic planning and provide actionable recommendations based on outcomes and client-specific goals. Ensures the cross functional team is optimizing internal and external processes and procedures with a goal to streamlined work and optimized client relationships. Lead media planning process and assist in the supervision of the media planning pod’s day-to-day workflow of a specific book of business.
Job Responsibilities
Reviews, manages, and responds to RFP requests giving guidance to sales teams.Develops strong and effective media plans based on sound strategies, past performance, and research.Audits media plans and all supporting documents related to the process such as but not limited to: ad specification sheets, insertion orders, billing documentationFormulates, writes, and presents campaign / media recommendations and proposal documents. Oversees day-to-day workloads of Media Planners / Sr. Media Planners and assists in their training and development.Maintains a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.Manages all aspects of the media plan execution, including quality assurance of insertion orders and billing reconciliation.Works with Media Execution and Analytics teams to monitor, analyze, and report campaign results.Collaborates with Insights teams on audiences targeting to align with marketing objectives.Remains abreast of the overall media marketplace and relevant opportunities to clients.Supports process improvement initiatives within the Media Planning team.Creates improvement and better outcomes through innovation / approaching things in new ways.
About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
#LI-CB1
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