What you'll do

Reporting to the Manager, Digital Marketing & Journey Operations, the Associate Manager, Journey Operations is responsible for the strategy and operations of digital direct-to-customer (DTC) marketing campaigns. As a digital channel expert, the Associate Manager will work with our partners & stakeholders to design and implement new DTC strategies to manage the customer journey and increase engagement throughout the lifecycle of our program members.

Collaborate with Marketing, Loyalty, and Digital teams to develop our DTC journey strategy through segmentation, message prioritization, and content personalization

Assist in defining our technology roadmap to support delivery and execution of digital journeys

Evangelize and educate internal partners on journey & channel capabilities to support their KPIs

Manage and maintain our push, SMS & email marketing calendars in collaboration with internal stakeholders

Create strategies to improve DTC engagement rates through automation and personalization

Act as the air traffic controller for digital customer communications, ensuring performance while managing frequency and message & audience overlap

Provide analysis and reporting on campaign results and recommendations for future improvements

Proactively report on digital marketing trends to provide innovative channel recommendations

What you bring

3 + years digital channel marketing experience

Experience with email, mobile, SMS deployment and development

Experience with digital marketing platforms (Adobe AJO, SFMC, Braze, etc)

Experience with customer lifecycle management

Ability to manage multiple complex projects at once to accomplish business objectives

Our typical hiring range is between $64,000 and $106,000 Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.