This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible. 

Position Summary

Energizer is looking for a qualified candidate to represent the brand and shopper voice to the customer team(s) and retailer.   The Associate Manager, Shopper Activation role sits within Energizer Global Marketing team, reporting to the Manager, Shopper Activation. This role works across the global organization and requires Retail Media Network digital media expertise inclusive of WM Paid Search and Walmart Connect, Omnichannel Shopper marketing experience, strategic thinking, agility, collaboration and creativity.  Colleague will be responsible for leveraging actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand.  Colleague will play a critical role in flawlessly implementing the marketing plan and managing the customer team planning process leveraging a solid understanding of the Energizer® Holdings portfolio and shopper insights to 1.) Deliver marketing objectives, strategies, and tactics for the assigned account(s) and 2.) Support the total business plan to fortify customer insulation. This colleague is responsible for continuously learning and optimizing plan to maximize efficiency and effectiveness.

Internally the individual serves as a key link between the U.S. Marketing and Sales teams.

 

Colleague will work cross functionally with Digital Economy, Sales, Marketing and Media teams to ensure investments are connected along the path to purchase, seeking to drive product visibility and conversion.

 

A successful candidate must display a strong passion for digital media planning and execution including paid search, digital display and social, a desire to be creative and think outside of the box, strong analytical skills to be able to review multiple metrics, draw insights and tie back to the business strategies.

Responsibilities

Universal Accountabilities

Direct account responsibility (for WM Auto & Club Channel) with guidance from Acct. ManagerAssists with Paid Search strategy, execution, reporting and online visibilityAssists with overall merchandising strategy and implementationOwns strategic annual marketing plan for account(s) with guidance from Acct. ManagerDrive cross-category discussions to identify opportunity areas and drive collaboration across categories, brands, and channelsDrive agency coordination

 

 

Specific Accountabilities

Lead co-development and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store  and online visibility and conversion while also building Energizer brand equity and shareDevelop, manage and report out on strategic paid search plans for Walmart Auto and Sam’s ClubConsistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROIEffectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectivesStrategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectivesManage internal agency partners to ensure high quality deliverables result from agreed upon briefsWorking knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)Critical role in key customer meetingsAccountable for Shopper POs for the account(s)Accountable for account(s) level shopper budgetOwns creative development and approval of custom displaysMay also perform additional duties as assigned
What we are looking for

Required Skills and Experience

4-year degree required with an emphasis on Business, MarketingMinimum 3-5 years experience in Brand/Trade and or Shopper Marketing/AgencyMinimum 1-2 years experience with retailer paid search and with Retail Media Networks, bonus if experience is with Walmart Connect.Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team playerExperience developing, planning, and defending rationale for paid search investments by region and customerAbility to take initiative and self-directStrong attention to detailAbility to effectively work cross-functionally and communicate to internal and external teamsNimble and agile approach to adjust to changing consumer preferences and business strategiesProduce high-quality work in a fast-paced dynamic environmentProactive and solution oriented with a strong sense of urgencyStrong ability to influence and build relationshipsDevelop and deliver compelling presentationsStrong project management skills and results driven
Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

Total Rewards Package

The salary range for this position is USD $89,000.00/Yr. - USD $120,000.00/Yr.

Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.