Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

The ADcreative directionis responsible for creating content solutions from concept to finish across various digital channels and customer touchpoints.This role requires expertise in  copywriting, desktop and mobile design, online marketing, and user experience as well as the ability to manage and mentor a team of art directors, designers, and copywriters. The ideal candidate is passionate aboutengaging audiences through high-quality digital experiences.

Primary responsibilities

Mentorand lead creative teams to develop innovative and impactful digital content.

Provide strategic and creative direction for marketing campaigns and content across various digital platforms, including att.com and themyAT&T app.

Review briefs and conceptualize creative, drivingcompelling brand narratives thatresonate with target audiences and support AT&T marketing needs. 

Collaborate across teams (e.g., marketing, accessibility, product, technology) to ensure cohesive digital experiences.

Manage the use of AI-executed content to ensure it meets current AT&T standards.

Review and approve creative assets, ensuring brand consistency and alignment with stakeholder objectives.

Stay abreast of industry trends and emerging technologies and explore leveraging new channels toboost digital marketing.

Track data analytics to optimize web content for increased engagement and performance (includes A/B testing and writing for SEO).

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Core competencies & requirements

Five to seven years’ experience as an associate creative director or similar role with a focus on art directionand copywriting in digital marketing (telecom a plus).

Five+ years’ experience leading a team of art directors, designers, and/or copywriters. 

Strong portfolio including web pages, UI design, graphics, image compositing, type layout, and copy (including SEO content).

Expert knowledge indigital brand experience and web strategy, design principles, and best practices.

Exceptional writing skills with the ability to adapt tone and style for different audiences while staying on brand.

Self-starter who flourishes in a lively, fast-paced environment managing multiple projects with both short and long timelines. 

A big-picture, critical thinker who is also detail-oriented and executes work quickly and accurately.

Strong presenterwho can convey a clear creative vision and strategy to leadership.

Expertise in Figma and the Adobe Creative Suite, including AfterEffects.

Workfront experience (or similar PMS) a plus.

Supervisor: Yes

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience.

Our Associate Director-Creative Direction earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  401(k) plan  Tuition reimbursement program  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  Paid Parental Leave  Paid Caregiver Leave  Additional sick leave beyond what state and local law require may be available but is unprotected  Adoption Reimbursement  Disability Benefits (short term and long term)  Life and Accidental Death Insurance  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  Employee Assistance Programs (EAP)  Extensive employee wellness programs  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-78380-3 Date posted 09/10/2025